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Spotify Ditches Quirky

Spotify Ditches Quirky

Spotify, the subscription music streaming service, has redesigned its logo to give it less bounce and more gravity. “Our old logo used a playful, bubbly font,” says Christian Wilsson, the creative lead on the project. “The new design intends to show we’re taking ourselves a bit more seriously.” The latest version is neater, uses cleaner lettering, and has a discreet icon. Andreas Holmström, a designer who worked on the logo revision, recently told the Gizmodo blog that the new mark is executed in “a medium Gotham that's been tweaked with rounded corners and we changed the dot on top of the ‘i’ with a circle instead of a square.” The company is aggressively trying to expand its domestic and international presence, and believes that simpler, consistent branding will help underscore the message.
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