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Graphics Welcome Beachgoers

Graphics Welcome Beachgoers

New York City’s beaches reopened on Memorial Day, a speedy seven months after the beaches and boardwalks were devastated by Hurricane Sandy. A key part of the restoration: a program of signage and environmental graphics led by Pentagram’s Paula Scher that welcome millions of beachgoers by creating a sense of place, and capturing the charm and the romance of the beach. The new identification signs each feature a photograph of the beach taken at the exact spot where the sign is located. The identity uses Founders Grotesk and Maple fonts, and a color system that features bright blue and yellow in place of the traditional green of the NYC Department of Parks and Recreation. A major challenge: lead people to the beach without the familiar structure of the boardwalk by thinking of the signs as high visibility guideposts. SEE MORE >


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