yupo

AGFA

AGDA

jampaper

artisan

neenah
Previous ArticleNext Article

Re-Thinking The Green Cliche

Re-Thinking The Green Cliche

Verbode is an Oklahoma City-based real estate brokerage that specializes in energy efficient and green housing options. When the company’s owner Sarah Bytyqi approached S Design to create a logo for what was then called Green Wise Realty, the design team suggested she re-think the name, seek a new way to convey that the company specializes in environmentally friendly housing, and ditch the overused “Green” cliche. The naming solution: Verbode combines the words “verdant” and “adobe” to create a new word that connects being green with the idea of a home. Once the name was chosen, it was time for the logo, which needed to attract a younger audience and connote eco-friendliness. The mark utilizes two arching trees, and by adding a door, the image becomes a home. Sarah Mason Sears, creative director at S Design, notes that Verbode operates a completely digital and paperless office (except for the business cards, shown above.) SEE MORE >


Warning: include(../../../_adobe_rectangles.php) [function.include]: failed to open stream: No such file or directory in /home/content/12/9195112/html/gdusa/egdusa/2013/0627green/_toprectangle.php on line 19

Warning: include() [function.include]: Failed opening '../../../_adobe_rectangles.php' for inclusion (include_path='.:/usr/local/php5_3/lib/php') in /home/content/12/9195112/html/gdusa/egdusa/2013/0627green/_toprectangle.php on line 19

Warning: include(../../../_adobe_rectangles.php) [function.include]: failed to open stream: No such file or directory in /home/content/12/9195112/html/gdusa/egdusa/2013/0627green/_bottomrectangle.php on line 77

Warning: include() [function.include]: Failed opening '../../../_adobe_rectangles.php' for inclusion (include_path='.:/usr/local/php5_3/lib/php') in /home/content/12/9195112/html/gdusa/egdusa/2013/0627green/_bottomrectangle.php on line 77
SIGN UP FOR OUR FREE NEWSLETTER >
 
                       
4over_rect
Advertisement

DOWNLOAD THE
FREE GDUSA APP

NO THANKS