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Turtle Is New Smokey The Bear

Turtle Is New Smokey The Bear

Grab the kids first, and the adults will follow. That’s the strategy behind Chowder’s decision to produce a children’s book, Tuke the Specialist Turtle, as the ad agency seeks funds to preserve and restore coral reef. Proceeds from the illustrated book, which will be released July 1, will benefit the Coral Reef Conservancy, the public face of the Central Caribbean Marine Institute and an agency client. Flashing back to his childhood, Jim Ritterhoff, a partner at Chowder, recalled how PSAs built around animals like Woodsy Owl and Smokey the Bear instilled in him concern about pollution and fire safety. Chowder has printed 3,000 copies of the book, which will be sold online, at book stores and at gift shops inside museums and aquariums. SEE MORE >


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