yupo

AGDA

AGFA

PRINT 2013

jampaper

Mohawk
Previous ArticleNext Article

Coconut Water
Is Kidspropriate

Coconut Water Is Kidspropriate

The children’s beverage aisle is saturated with sugary drinks packaged with bright colors. When Vita Coco, the best-selling coconut water in the US, decided to extended its line to kid’s drinks, it tapped Moxie TM to bring a different energy to the category. Among other things, the designers added a sign, similar to one found on a beachfront restaurant, hanging off the bottom of the existing brandmark with the word “Kids” etched in a custom font. A tropical beach scene plays out with palm trees and coconut illustrations with real fruit photography to communicate taste. Tammy Vaserstein, creative, principal, Moxie TM, notes that original, flavor-specific animals highlight the whimsical nature of the product.
SEE MORE >


Warning: include(../../../_adobe_rectangles.php) [function.include]: failed to open stream: No such file or directory in /home/content/12/9195112/html/gdusa/egdusa/2013/0718e/_bottomrectangle.php on line 20

Warning: include() [function.include]: Failed opening '../../../_adobe_rectangles.php' for inclusion (include_path='.:/usr/local/php5_3/lib/php') in /home/content/12/9195112/html/gdusa/egdusa/2013/0718e/_bottomrectangle.php on line 20
SIGN UP FOR OUR FREE NEWSLETTER >
 
                       
4over_rect
Advertisement

DOWNLOAD THE
FREE GDUSA APP

NO THANKS