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GDUSA Newsletter

JULY 2013
CORBIS corbis

FOR THE FIRST TIME IN A LONG TIME

I am skeptical – make that cynical – about official economic statistics and expert economic predictions. In this painfully polarized political moment, they are mere fodder to promote an agenda or a policy. And they are skewed to the experience of Wall Street rather than the reality of Main Street. Any talk of “recovery” or “turnaround” during the past couple of years has rung hollow as I met with so many real people who report only a continued slog. Given my general skepticism – make that cynicism – perhaps I have some credibility when I tell you there is finally a change in the air. Virtually every designer and manufacturer and service provider I meet volunteers a similar story: things are moving, things are firming up, things are happening, things are getting better. It is a grassroots measure of confidence and, for the first time in a long time, I believe.

— Gordon Kaye, editorial@gdusa.com.

Graphic Design News

STAYING A NOTCH ABOVE

STAYING A NOTCH ABOVE
Stanley Black & Decker has debuted a new identity for its Stanley branded businesses and products… READ MORE >


DEL MONTE GROWS IDENTITY

DEL MONTE GROWS IDENTITY
Del Monte, the canned fruits and vegetables giant, is rolling out new packaging and a revised logo, both designed by San Francisco-based PhillippeBecker… READ MORE >

SELLING REDNECK WISDOM

SELLING REDNECK WISDOM
With more than 8 million viewers an episode, Duck Dynasty, a top-ranked A&E reality show, owes its rating success to a colorful cast of characters. Parham Santana is helping to extend the popular brand’s reach by figuring out how to bring these big personalities to the shelves of major retailers like Walmart… READ MORE >


NEW LOGO IS COMPLETED TASK
The design team at TaskRabbit, led by Nazir Agah, wanted to simplify the company symbol. Not only had their b2b product, TaskRabbit for Business, experienced rapid growth, but they’d also seen an increase in users accessing their product via mobile devices… READ MORE >

NEW LOGO IS COMPLETED TASK
CHICAGO EVENT IS PLACE FOR CREATIVE AND MARKETING PROS

CHICAGO EVENT IS PLACE FOR CREATIVE AND MARKETING PROS

PRINT 13 – a major event for graphic communications coming September 8-12 to Chicago's McCormick Place – is adapting to the future by bring the latest new and integrated solutions for print, online and mobile. At The Marketing Pavilion during the event, marketers, creatives, and service providers will mingle, collaborate on solutions, and share feedback and ideas on ways to make best informed buying decisions, improve ROI, and learn the latest tactics and tools for executing innovative campaigns. The Marketing Pavilion is sponsored by the Chicago American Marketing Association and a related Marketing Theater is sponsored by Canvas Magazine. Digital media, marketing, branding, and more are on the agenda. Says event organizer Ralph Nappi of GASC: “For marketing and creative professionals PRINT 13 is a ‘must attend’ event. Along with The Marketing Pavilion there will be presentations and demonstrations on prepress/software/workflow and design, exhibits featuring the latest in marketing and creative technologies, The Marketing Theater, and specific marketing and creative seminar tracks.” In addition, a prepress/software workflow and design area will provide designers and creatives with the latest information on document layout/graphic design, computer-to-plate, drawing/illustration, color management, fonts and font management, scanning, digital proofing, and workflow.
LEARN MORE >

REACHING FOR GWEATNESS
For the first time in 20 years, Gwaltney has redesigned its logo and packaging for its line of hot dogs, bologna, lunch and breakfast meats… READ MORE >

REACHING FOR GWEATNESS

SEARCH FOR A MOTOROLA IDENTITY

SEARCH FOR A MOTOROLA IDENTITY
In 2012 Google purchased Motorola Mobility and, recently, a new logo for the acquisition was spotted on the footer of Techweek’s site, a conference presented by Motorola. Later, another iteration of the logo appeared with no announcement or design credit… READ MORE >


EVERYONE LOVES A PARADE

EVERYONE LOVES A PARADE
In an effort to reach younger readers, the 72 year old PARADE magazine is introducing a new logo, as well as a series of design changes online and for mobile devices… READ MORE >

COCONUT WATER IS KIDSPROPRIATE

COCONUT WATER IS KIDSPROPRIATE
The children’s beverage aisle is saturated with sugary drinks packaged with bright colors. When Vita Coco, the best-selling coconut water in the US, decided to extended its line to kid’s drinks, it tapped Moxie TM to bring a different energy to the category… READ MORE >


DESIGNERS GET DECKED OUT

DESIGNERS GET DECKED OUT
Skate deck art has been the face of the skate world since the beginning, and it was the inspiration behind an installation currently housed on the second floor of BFG Communications headquarters in Hilton Head SC… READ MORE >


IDEAWORK CHECKS IN
When Gansevoort Hotel Group felt the need for a new website to better express its boutique design and service, they chose IdeaWork Studios to do the job… READ MORE >

IDEAWORK CHECKS IN

Take Five! Career Tips From The Creative Group

FINDING TOP CREATIVE TALENT IS TOUGH

More than half (52 percent) of marketing and advertising executives interviewed by The Creative Group said it’s challenging to find creative professionals today. Following are the top five roles executives plan to hire for during the second half of the year:

1. Web design/production ‒ 23%
2. Print design/production ‒ 18%
3. Account services ‒ 16%
4. Social media ‒ 15%
5. Media services ‒ 15%

View an infographic of the research highlights here.

The Creative Group specializes in placing a range of highly skilled interactive, design and marketing professionals with a variety of firms. For more information, please visit creativegroup.com. Connect with The Creative Group at facebook.com/thecreativegroup or twitter.com/creativegroup

takefive

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