Reaching For Gweatness
For the first time in 20 years, Gwaltney has redesigned its logo and packaging for its line of hot dogs, bologna, lunch and breakfast meats. In addition to a more modern look, the family-founded firm now pays tribute to its longevity by adding the founding year of “1870” to the logo lock-up. Design North of Racine WI – celebrating its own 50th anniversary – collaborated closely with the Gwaltny marketing team to plan the rebranding and launching the “Gweatness of Gwaltney” marketing campaign to reconnect with its loyal customer base.
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