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A Bird in the Hand

A Bird in the Hand

All natural flavored sparkling water, Something Natural, has rebranded with a new design by the Little Big Brands consultancy that distills down the original flock of birds identity to a single graphic bird. The idea: reinforces the natural promise of the brand and evoke a feel that is both approachable and warm. Each element of the packaging is handcrafted, from the hand-drawn logotype to the bird illustrations. Five unique birds are illustrated to set each flavor apart and help provide strong color-coding. The logo finishes differently on each SKU as it appears to be a piece of string being pulled by the birds. SEE MORE >


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