Advertising agency Kemp Goldberg Partners recently rolled out ads for The Nature Conservancy in Boston that ask people what the “future of nature” will be – in each case,
prompting them to choose between two apparently imcompatible options. Loggers or forests? People or wildlife? Fishermen or fish? Ecology or economy? The campaign points to a landing page where
visitors learn that, in fact, they might not have to choose at all – that a healthy economy and a healthy natural
world are both possible. The so-called “tastes great, less filling” approach of the ads is a provocative
one, and the intention is that it will draw people into the conversation. Kemp Goldberg is based in Portland ME.
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