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It's 40 Love For
Women's Tennis

It's 40 Love For Women's Tennis

Founded in 1973, the Women’s Tennis Association is the governing body for women’s professional tennis. To help promote the WTA’s 40th anniversary, Chermayeff & Geismar & Haviv designed an advertising campaign, launching during Wimbledon 2013. Playing on the ideas of motion and the passage of time, the ads feature some of the most famous women’s tennis players, past and present in parallel poses. Through these juxtapositions, the ads pay tribute to the foundational work of athletes like Billie Jean King, Chris Evert, and Martina Navratilova who continue to inspire players today. “The 40 Love pun paired with the WTA primary trademark highlights the anniversary while keeping the focus on the core identity,” comments principal Sagi Haviv. SEE MORE >

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