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GDUSA Newsletter

AUGUST 2013

 
NAME AS DESTINY

Next month we’ll report the results of our annual stock photo survey. For the first time, we probed the impact of camera phones on professional design and your use of imagery. The responses are interesting and varied. Most designers do not believe camera phones have any professional impact. Personal, yes, not professional. Others say that pictures from camera phones are creeping into client projects, especially when low res is adequate or the client is adamant. Still others observe that the iPhone-Instagram-Social Media realm is starting to influence visual styles everywhere. Finally, several guys noted – tongue-in-cheek, I hope – that camera phones make it easier to take and text pictures of their (Anthony) Weiner. As a mayoral candidate in NYC, Mr. Weiner lags; as a generator of black humor and survey responses he is the frontrunner.

— Gordon Kaye, editorial@gdusa.com

    GDUSA-HGDA

 

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GOOGLE MAPS SENDS GREETINGS

To publicize Google Maps, the internet search giant has tapped New York-based graphic designer and illustrator Matt Delbridge. The campaign is dubbed “Hello World” and features a series of promotional print pieces with illustrations that incorporate recognizable Google Maps graphics such as the well-known red location marker. The campaign also uses images commonly associated with popular destinations such as ramen for Tokyo, scooters for Rome, bicycles for Mountain View, and those little cart thing-ies for Bangkok. SEE MORE >


MILLIONS IMAGINE WORLD W/O HATE

More than one million people around the world have now viewed the Anti-Defamation League’s inspirational video, “Imagine A World Without Hate.” The public service campaign has gone viral via word of mouth and “shares” by a number of luminaries and celebrities, from Ricky Martin to Lena Dunham to Ambassador Susan Rice. The 80-second video, created in conjunction with the creative team at Publicis Kaplan, promotes a prejudice-free world and commemorates the League’s centennial year. The ADL video imagines the contributions that victims of high profile hate crimes might have made to society had their lives not been brutally cut short by racism or anti-Semitism; shown here are Martin Luther King and Anne Frank as they might have aged. The video is set to the music of John Lennon’s iconic “Imagine.” An Educator’s Guide is under development to facilitate use of the video in schools. VIEW AT >

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its-40-love-for-womens-tennis

IT’S 40 LOVE FOR WOMEN’S TENNIS

Founded in 1973, the Women’s Tennis Association is the governing body for women’s professional tennis. To help promote the WTA’s 40th anniversary, Chermayeff & Geismar & Haviv designed an advertising campaign, launching during Wimbledon 2013. Playing on the ideas of motion and the passage of time, the ads feature some of the most famous women’s tennis players, past and present in parallel poses. Through these juxtapositions, the ads pay tribute to the foundational work of athletes like Billie Jean King, Chris Evert, and Martina Navratilova who continue to inspire players today. “The 40 Love pun paired with the WTA primary trademark highlights the anniversary while keeping the focus on the core identity,” comments principal Sagi Haviv. SEE MORE >


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ABC RETURNS TO RAND’S VISION

ABC Television Network is rolling out a new on-air identity. As part of the overall package, Loyalkaspar has refreshed the logo, which was originally created in the early 1960s by Paul Rand. Over the years, the logo became more spherical, and glares and reflections were added to the surface. The new design is flatter, the gradients are toned down, and subtly changes color based on time of day and type of program. The logo, say the Loyalkaspar folks, is rebuilt to Rand’s original blueprint and proportions, and it has been stripped of everything superfluous in the hopes of creating something “articulate, luxurious, cinematic.” The identity program, we are told, has been two years in the making and includes the use of a dedicated typeface called “ABC Modern.” SEE MORE >

 

HALF THE IMAGERY NOW HALF PRICE

iStockphoto, the web’s original resource for royalty-free stock images, media and design elements, has announced better value on more than half of its total library. This long-term pricing change, say iStockphoto officials, reassures time-pressed creatives that they no longer have to shop around for a better deal. Almost half of the iStock library includes unique content that is not available outside of the Getty Images family.
LEARN MORE >

   

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PINWHEEL SPINS A TALE OF OPTIMISM

IE Design + Communications recently rebranded Hillsides, a Los Angeles area non-profit that has been providing education, resources and treatment for vulnerable youth and families since 1913. The rebrand is intended to burnish Hillsides’ position as a trusted community resource, and to carry its message of hope well into the next 100 years. The visual identity is built around the concept of a brightly colored pinwheel symbolizing a spirit of optimism. LEARN MORE >


nurturing-the-kangatime-brand

NURTURING THE KANGATIME® BRAND

TFI Envision has developed the branding, tagline, website and introductory sales video for KangaTime®. The client’s website lets users create an online environment to collect, organize and safely store the most important memories (from photos, videos and audio to notes, quotes and words of wisdom) of their loved ones. Founder Mark Beaven had the concept and TFI Envision transformed it into reality, including the name KangaTime which evokes the comfort and nurturing of a kangaroo’s pouch. For the website, the Norwalk CT-based designers developed a stress-free online environment and easy interface to underscore the spirit of the brand. LEARN MORE >


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SWOOSH HIGHLIGHTS NUMBER ONE

Studio Newwork has developed a clean and modern identity, with a bold sans serif typeface, for Dow Jones. A swoosh is integrated into the letters “one” to highlight the company’s premiere position in the publishing world. The New York-based design studio explains: “The logo colors are black with energetic blue, which are very robust in order to convey the vitality and energy of editors, journalists and all workers of Dow Jones.” Studio Newwork was formed in 2007 by Ryotatsu Tanaka, Ryo Kumazaki and Hitomi Ishigaki, all graduates of Fashion Institute of Technology. SEE MORE >

   

 

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FERROCONCRETE’S NEW PET PROJECT

Ferroconcrete has crafted a new brand for Reviver Pets, a daily, reusable way to eliminate unwanted odors that cling to pets and their owners. The key to the project, states Yolanda Santosa of the Los Angeles design firm, is an appealing tone-of-voice, positioning the product as a friend who can make life with a pet a little easier and a lot fresher. Playful graphics were developed for all three varieties: Dogs, Cats, and Pet Parents. The project encompassed brand strategy, positioning, art direction, identity design, package design, website design, information architecture, development of brand lines and language, and social media strategy. SEE MORE >


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12 YEARS AND 100 MILLION HOURS

FunctionFox, provider of time and project tracking software for small creative companies, celebrated its 12th anniversary earlier this summer. And in those dozen short years, the company reports that customers have logged more than 100 million hours on TimeFox, its web-based timesheet and project management software. “Our customers come from diverse backgrounds, but they all want to make the best possible use of every minute,” says president Corina Ludwig. “Since the beginning, people have told us TimeFox helps them capture and bill minutes and hours they simply didn’t realize they were losing.” LEARN MORE >


a-symphony-of-color

A SYMPHONY OF COLOR

Imagine an expression of color, texture, pattern and image projected onto an historic landmark building, all synched to the strains of a classic symphony. That is exactly what happened earlier this month at “LumenoCity,” two special evening events at Cincinnati’s Music Hall. Landor Associate’s Media Design group partnered with the Cincinnati Symphony Orchestra for “photo-choreographed” architectural projection, using the Music Hall as its canvas. Dan Reynolds is Creative Director of Media Design at the firm. LEARN MORE >

 
take-five  

Take Five! Career Tips From The Creative Group

WHACKY WORK WARDROBES

A word of advice for anyone considering wearing pajamas or parachute pants to the office: Don’t. In a survey by our company, eight in 10 executives interviewed said clothing choices affect an employee’s chances of earning a promotion. Following are five outfits managers told us they have heard of or seen someone wear to work (not in observance of Halloween):

1. A Chicken Suit

2. Studs and Motorcycle Gear

3. A See-Through Dress

4. A T-shirt, Tie and Flip-flops

5. A Bathing Suit

The Creative Group specializes in placing a range of highly skilled interactive, design and marketing professionals with a variety of firms. For more information, please visit creativegroup.com. Connect with The Creative Group at facebook.com/thecreativegroup or twitter.com/creativegroup

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