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Bloomberg: Recycle Everything

Bloomberg: Recycle Everything

Following the largest expansion of its recycling program in 25 years, New York City unveils a multi-channel consumer public education campaign to drive awareness of recycling and motivate New Yorkers to “Recycle Everything.” Says Mayor Mike Bloomberg: “The ’Recycle Everything’ ad campaign and the expansion of our organic food waste recycling program shows how far New York has come in managing the 11,000 tons of waste generated every day… I want to thank Grey for their incredible designs for our public information campaign.” The Grey New York campaign is inspired by how city residents find new uses for anything from clothing to storefronts, apartments, restaurants, fads, songs and more. The centerpiece of the effort is print/poster ads featuring striking pop art-like collages. LEARN MORE >

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