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Epic Push For Green Fox Toon

Epic Push For Green Fox Toon

Walmart is going green for the homevideo launch of “Epic” in what Variety magazine says may be “the biggest push for a homevideo title by the world’s largest retailer to date.” The Twentieth Century Fox movie is described as “environmentally themed,” and Walmart has already introduced a “Epic Green Warriors” campaign at its nearly 3,000 stores to support the animated film, and DVD and Blu-ray sales. The effort aims to teach kids to be more eco-friendly and involves brands like Brita, Burt’s Bees, Glad and Green Works, covering the household products, grocery and health and beauty categories. Each product in the program will feature an “Epic Warrior” sticker. A treasure map, available online, via mobile and through in-store ads, will also be made available to shoppers to find the products. READ MORE >

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