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Nascar In A Race To Green

Nascar In A Race To Green

Nascar is running television spots intended to show how its drivers and corporate partners are chipping in to help make the planet greener. Created by Ogilvy & Mather, the latest spot features Roush Fenway driver Greg Biffle and his 3M Ford Fusion. A high ranking driver, Biffle notes that he drives a Ford Taurus EcoBoost when he’s not on the track. SInce everyone knows that Nascar is a large consumer of fossil fuels, the challenge of changing minds is significant. The focus of the spots: reminding people that Nascar powers its cars with ethanol-infused fuel, and that the company is deeply involved in tree-planting initiatives, carbon offsets, and encouraging solar-power. The campaign is part of an overall initiative to brand the race circuit as sustainable. CONTACT >

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