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Platform: An Unselfish Brand

Platform: An Unselfish Brand

Launched in Argentina, Coke is testing a healthier and eco-friendlier option to consumers. Coca-Cola Life is reportedly an all-natural, low-calorie soda packaged in a fully-recyclable plant-based bottle. It’s made with a mix of sugar and stevia-based substitute. The plant-based bottle consists of 30% recycled natural materials, and is more lightweight than the usual plastic bottles. Graphic design credits to go Seattle-based Platform which describes Coke Life as “a brand in touch with nature… a brand that isn’t selfish.” As you can see, instead of the brand’s signature red, the package design features a green label that visually communicates sustainability. LEARN MORE >

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