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Haviv Lends Help
To Women's Bank

Haviv Lends Help To Women's Bank

The Women’s World Banking logo was an abbreviated WWB underneath a rising sun. It was lost in the bevy of sun logos and did not position the brand well with its global partners – some of the world’s leading lending institutions. Chermayeff & Geismar & Haviv created a new brand that suggests an opening flower or a coin and purse, and spells out the entire name for clarity. LEARN MORE >

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