tracking
mohawk yupo hispanic_graphic_design_awards visual-connections AGFA jampaper artisan clearwater Pantone Color Of The Year Organization of Black Designers

GDUSA Newsletter

SEPTEMBER 2013

 
THE TYPEWRITER HUT

My daughter Sasha, comedy writer/actress/editor/tutor/waitress, recently likened RadioShack to a fictional chain called “The Typewriter Hut.” It skewers the retrograde name as only satire can. As the purveyor of a product, our print magazine, that some say is going the way of the buggy whip, I empathize with RadioShack’s new owners, who are revamping the instore graphics and logo to help revive the 4,300 location chain and make good on a multi-million dollar bet. (You can see a bit of their efforts below and lots more in a nice Brandchannel story published last month.) Empathy alone justifies our desire for RadioShack to survive, but I also have an ulterior motive. I am one of the few people left on earth who exercises with an old-fashion transistor radio in my ear. (Young people often stop and stare and ask “what’s that, Mister?”). Not surprisingly, RadioShack is the only place where I can still stock up on those radios. Old-school.

— Gordon Kaye, editorial@gdusa.com

    corporate_image

 

yahoo-logo-new-but-familiar

YAHOO! LOGO NEW BUT FAMILIAR

Yahoo’s new logo features a new sans-serif typeface created for the redesign, which was led by an inhouse brand design group…SEE MORE >


GETTING BIG BUT STAYING COOL

Refinery29 was founded in 2005 to provide a highly curated take on all things cool in New York City. Fast-forward and Refinery29 is growing up and going global, with 120 employees and one of Inc.’s fastest growing companies…SEE MORE >

getting-big-but-staying-cool

getting-big-but-staying-cool

   

 

branding-for-hope-sweet

BRANDING FOR HOPE. SWEET!

Each year, Terri Goldstein and The Goldstein Group “give back” by providing one cause-related branding project free of charge to a worthy non-profit. This year, they tackled a challenge for The Hope Gel Project, whose team concocted a whey protein-dominant formula that provides children in need with sufficient nutrients for a day without requiring preparation or refrigeration…READ MORE >


sterling-raises-the-standard

STERLING RAISES THE STANDARD

New York-based Sterling Brands has introduced a new logo, identity and package design for American Standard Brands. The client is a major manufacturer of faucets, fixtures, sinks, tubs and other bath and kitchen items…SEE MORE >

 

THE BRIDGEMAN BUZZ:
FANTASY AND FAIRYTALES

The fantasy & fairy tale trend in TV, film, design and popular culture shows no signs of slowing down. Bridgeman offers some surreal inspiration with this selection of images. Need more creative inspiration? Check out Bridgeman's Creative Concepts for designers.
 
SURREAL INSPIRATION >
 
BRIDGEMAN’S CREATIVE CONCEPTS >

       

fantasy-and-fairytales

 

engineering-a-striking-annual

engineering-a-striking-annual

ENGINEERING A STRIKING ANNUAL

For decades, the Annual Report of the National Action Council for Minorities in Engineering (NACME) has served as a centerpiece of its fundraising and outreach efforts. Leading the creation of these reports is Ludlow6…LEARN MORE >


radioshack-wants-to-play

RADIOSHACK WANTS TO PLAY

Can a new logo and radically revamped stores ‒ the concept is self-described “interactive technology playground” ‒ revive the spirits and reverse the deep losses at RadioShack? The Fort Worth TX-based chain is opening several concept stores in New York, New Jersey and Texas…READ MORE >


redesign-but-not-re-sized

REDESIGN BUT NOT RE-SIZED

At 62, Jet Magazine has undergone its first redesign: brighter colors, larger photos, more infographics…READ MORE >

   

 

medical-practice-gets-a-leg-up

MEDICAL PRACTICE GETS A LEG UP

Atlantic Orthopaedic Specialists is a 23-physician group dedicated to providing the highest level of orthopaedic care in the Hampton Roads area and beyond. Over the past year, the OEA team ‒ O’Brien et. al. Advertising of Virginia Beach VA ‒ has implemented a comprehensive rebrand, focusing on building a greater awareness of the practice…SEE MORE >


HAVIV LENDS HELP TO WOMEN’S BANK

The Women’s World Banking logo was an abbreviated WWB underneath a rising sun. It was lost in the bevy of sun logos and did not position the brand well with its global partners – some of the world’s leading lending institutions…LEARN MORE >

haviv-lends-help-to-womens-bank


GLM BRANDING REFLECTS EXPANSION

Reflecting an expansion beyond tradeshows to include consumer events and online resources, GLM has enhanced its corporate branding…LEARN MORE >

glm-branding-reflects-expansion


VISUAL MEDIA EXPO RETURNS TO NYC

Visual Connections New York returns on October 23 to the Altman Building in Chelsea, Manhattan. The annual education and networking event is for buyers and researchers of creative and editorial photography, footage and illustration…READ MORE >

visual-media-expo-returns-to-nyc

 
take-five  

Take Five! Career Tips From The Creative Group

TRADITIONAL RESUMES STILL RULE

When crafting their resumes, creative professionals may want to get back to the basics. Seven in 10 advertising and marketing executives surveyed by The Creative Group said they prefer to receive traditional resumes, like Word documents or PDFs, from candidates applying for creative roles at their company. Here are five tips for putting together a stellar resume:

1. Tailor The Content. Customize your document so it speaks directly to a potential employer’s needs, playing up the skills, attributes and professional experience most relevant to the specific role you are applying for.

2. Cut To The Chase. Don’t muddle your message by cluttering your resume with extraneous personal information such as hobbies and interests that have little or no relevance to your professional pursuits.

3. Consider The User Experience. Using excessive embellishments, like too many fonts and colors, will only make it harder for employers to find your key attributes.

4. Stick To The Facts. Most companies conduct reference or background checks, while others do skills testing. Stretching the truth about dates of employment, job titles or software proficiencies isn’t worth the risk.

5. Take It For A 60-Second Test. Ask a friend or family member to review your resume and summarize its key points for you. Make sure the most valuable information is being conveyed.

The Creative Group specializes in placing a range of highly skilled interactive, design and marketing professionals with a variety of firms. For more information, please visit creativegroup.com. Connect with The Creative Group at facebook.com/thecreativegroup or twitter.com/creativegroup

follow us on Facebook   twitter   linkedin   pinterest   GDUSA on Google+