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Radioshack Wants To Play

Radioshack Wants To Play

Can a new logo and radically revamped stores ‒ the concept is self-described “interactive technology playground” ‒ revive the spirits and reverse the deep losses at RadioShack? The Fort Worth TX-based chain is opening several concept stores in New York, New Jersey and Texas. Each features newly configured displays that spotlight hot brands such as Apple and Samsung, while wall graphics carry calls to action such as “Rock It” and “Create It.” A new logo simplifies the RadioShack text, placing it in lowercase in white against a rectangular dark background next to the off-center red “R” in a circle. Lastly, a new tagline, “RadioShack: Let’s Play,” is being promoted across social media. READ MORE >

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