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Yahoo! Logo New But Familiar

Yahoo! Logo New But Familiar

Yahoo’s new logo features a new sans-serif typeface created for the redesign, which was led by an inhouse brand design group. The new symbol remains purple, though slightly darker and with some beveling to evoke embossing, and features the signature exclamation point. After rolling out 30 days worth of possible versions – and driving tremendous traffic to its site – Yahoo posted the final decision first on its Tumblr account. Says Bob Stohrer, Senior Vice President of Brand Creative: “We wanted something that represented the sophistication and elegance of Yahoo! today, while still bringing forward the hallmarks of the brand that people have come to love.” Adds Chief Marketing Officer Kathy Savitt: “We also want to preserve the character that is unique to Yahoo! ‒ fun, vibrant, and welcoming ‒ so we’ll be keeping the color purple, our iconic exclamation point and of course the famous yodel. After all, some things never go out of style.” SEE MORE >

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