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Cause Design Pioneer Rebrands

Cause Design Pioneer Rebrands

Hershey Cause Communications, a pioneer in cause marketing – from climate change and the environment to breast cancer awareness and LGBT rights – relaunches as one integrated brand. Based in Los Angeles and lead by R. Christine Hershey, the mission-driven strategic marketing and communications agency and nonprofit organization has a long history of pursuing positive social change on behalf of companies, foundations, nonprofits and the public sector. With the rebrand, the firm becomes a hybrid social venture, unifying its nonprofit organization and certified B Corporation into one mission: to use communications for good. As a certified B Corporation, Hershey Cause Communications voluntarily meets higher standards of transparency, accountability and performance. Together, the B Corporation and nonprofit form one of a growing number of hybrid social ventures committed to solving problems through social entrepreneurship. Ms. Hershey founded the marketing and communications agency in 1977. Her first project was an outreach campaign to women small business owners for a group of LA area credit unions. Over the decades, she has worked at the forefront of nearly every major social movement, and represented more than 170 organizations. READ MORE >

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