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GDUSA Green Newsletter

September 2013

green news

 
TURNS OUT HE WAS A GENIUS

Growing up, Sundays were spent in Brooklyn at my grandparents home, the upstairs apartment of an attached house. There was Fannie, Hymie, Irving, Isadore, Aunt Ida, Ida’s son George, and lots of old world food. Georgie, they said, was a genius – the immigrant elders were so proud of their Americanized progeny that we were all accorded genius status one time or another. But it turns out that George was the real thing. He is now Professor Lakoff of UC Berkeley, America’s leading linguist, best-selling author and renowned consultant on how progressives can better frame issues to win policy battles and elections. George recently gave an interview to The Guardian about effective and persuasive ways to communicate sustainability. Read it, or no brisket for you.
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Corporate Image

 

Signage System Is No Dinosaur

SIGNAGE SYSTEM IS NO DINOSAUR

The Natural History Museum of Los Angeles County has phenomenal exhibits – an enormous dinosaur hall, a living butterfly pavilion, and a leading collection of gems and minerals. Getting through the maze-like campus, however, was less phenomenal. So in the midst of a five-year renovation and expansion, Carbone Smolan Associates – teaming with the NHM’s Creative Services department and Kim Baer Design Associates – developed a signage system to improve the visitor experience…SEE MORE >


SAVE WATER: SHOWER WITH A CROWD

Unilever is tapping the “crowd” for ideas for a next-generation sustainable shower. Part of the corporation’s Sustainable Living Plan – launched in 2010 with dozens of specific goals to be achieved by 2020 – the Unilever competition seeks ideas for showers that will save water and energy, yet will still offer a quality showering experience…READ MORE >

Save Water: Shower With A Crowd


GREEN PEOPLE SPOTTED

The demand for transparency in marketing and branding is spreading throughout the marketplace. This is an important subtext of our special report coming up in the next GDUSA magazine entitled “Green People.” As in past years, we shine the spotlight on design organizations who exemplify the ethic of sustainability…READ MORE >

Green People Spotted

   

 

NPR Moves To Leed-Gold HQ

NPR MOVES TO LEED-GOLD HQ

Poulin + Morris has made what is described as a “major graphic design contribution” to NPR’s new Washington DC headquarters on North Capitol Street, NE, in the business improvement district NOMA (North of Massachusetts Avenue)…SEE MORE >


Cause Design Pioneer Rebrands

Cause Design Pioneer Rebrands

CAUSE DESIGN PIONEER REBRANDS

Hershey Cause Communications, a pioneer in cause marketing – from climate change and the environment to breast cancer awareness and LGBT rights – relaunches as one integrated brand. Based in Los Angeles and lead by R. Christine Hershey, the mission-driven strategic marketing and communications agency and nonprofit organization has a long history of pursuing positive social change…READ MORE >

 

FLORIDA DESIGNER WINS ECO-GRAPHIC CONTEST

Lynette Maymi, a 34-year-old self-employed designer from Pompano Beach FL has won the Two Sides Eco-graphic Challenge. The contest asked for an engaging infographic that clearly presents facts about the sustainability of print and paper. Maymi was awarded the $2,500 grand prize. Says Two Sides US President Phil Riebel: “Lynette created an ‘eco-graphic’ that helps correct common misperceptions about the sustainability of printed communications, like the ones perpetuated by misleading environmental marketing claims that urge people to go paperless to protect the environment. We couldn’t be more thrilled.” Two other designers received honorable mentions: Taylor Pederson of Chanhassen MN and Lisa Marek Olson of Inver Grove Heights MN. Support for the contest came from: Boise, Domtar, Lindenmeyr Munroe, PrintMediaCentr, Unisource, UPM and Western States Envelope & Label. SEE MORE >

 

Florida Designer Wins Eco-Graphic Contest

 

Giro Package 100% Compostable

GIRO PACKAGE 100% COMPOSTABLE

BXC Design & Branding of Dana Point CA recently help Giro rebrand their snow sports division product with a new system that includes all snow category specific helmets and goggles…SEE MORE >

BREAK OUT. CELEBRATE. BE FREE.

iStock Hosts Seminars and Happy Hour At ADC NYC On October 2… RSVP >

 

   

 

GREEN CALENDAR WINS GOLD

Calendars are time managers; they document the year’s passing on a month-by-month basis. Some calendars are more than that: they are placed on the wall with pride. The “2013 VIP Calendar: Print Inspires Print. Day After Day” from Agfa Graphics is one of those calendars, and it has been named a Gold Medal winner in its category of the 2013 Gold Ink Awards. It not only immortalizes the year 2013, but also is a compilation of the best images submitted in a photo contest among all Agfa Graphics employees…LEARN MORE >

Green Calendar Wins Gold

 

Sustainability On Head, Heart, Hand Agenda

 

SUSTAINABILITY ON HEAD, HEART, HAND AGENDA

Today, “to design” is a verb that transcends disciplines and mediums: Those who design bring creative value to messages, objects, functions, experiences, services and strategies. The AIGA in Minneapolis plans to explores the three dimensions of modern design practice: (1) Head - Design thinking or strategy. (2) Heart - Design for social impact. (3) Hand - Design as craft. Great design will always embody each of these attributes, though every project draws on them in a different balance. The conference will celebrate the need for all three, and kick off AIGA’s centennial celebration. LEARN MORE >