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Signage System Is No Dinosaur

Signage System Is No Dinosaur

The Natural History Museum of Los Angeles County has phenomenal exhibits – an enormous dinosaur hall, a living butterfly pavilion, and a leading collection of gems and minerals. Getting through the maze-like campus, however, was less phenomenal. So in the midst of a five-year renovation and expansion, Carbone Smolan Associates – teaming with the NHM’s Creative Services department and Kim Baer Design Associates – developed a signage system to improve the visitor experience. The system spans interior and exterior, permanent and temporary applications, and consists of “photographic billboards” of imagery and text that highlight collections and guide visitors from experience to experience. The wayfinding signage incorporates flexible fabrication techniques and sustainable materials that give the NHM staff the freedom to update images or content separately or together, as needed. In addition, a refreshed reception hall with custom ticketing desks and digital information displays welcome visitors to the “new” museum. SEE MORE >

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