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Fresh Direct
Delivers Message

Fresh Direct Delivers Message

The Ad Council and Keep America Beautiful are partnering with online grocer, FreshDirect, to feature messaging from their national “I Want to Be Recycled” public service campaign on all delivery boxes. It is a part of ongoing efforts to raise awareness about the benefits of recycling. The cardboard delivery boxes featuring messaging from the PSA campaign will be delivered throughout New York, New Jersey, Connecticut and parts of Pennsylvania. The boxes include the line, “I want to be a cereal box. Recycle Me.” They also direct customers to visit a website where they can search to find curbside locations or recycling centers in their area. “Research shows that people identify the simple act of recycling as their most visible contribution to a better environment,” said Brenda Pulley, Senior VP, Recycling, Keep America Beautiful. “Through our partnership with FreshDirect, we will increase our reach to encourage people to recycle more often.” The overall campaign was created pro bono by San Francisco-based ad agency Pereira & O'Dell. SEE MORE >

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