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If You've Got It,
Don't Flaunt It

If You've Got It, Don't Flaunt It

The rebrand of EDP by Sagmeister & Walsh – the client is a world leader in producing renewable entergy and number one on the Dow Jones Sustainability Index – was a winner of the Justified: AIGA Design Competition. The competition judges the “effectiveness” of design and its relationship to the client’s specific needs. The famous design team created a modular identity that is transparent and customizable. Notes Stefan Sagmeister: “We did not have to take the usual energy rebranding route of depicting a green sun or a leafy tree. When you’re actually green, you don’t have to flaunt it.” READ MORE >

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