GOA 2014 artisan erickson art_resource clearwater Organization of Black Designers apda2014

neenah
Previous ArticleNext Article

If You've Got It,
Don't Flaunt It

If You've Got It, Don't Flaunt It

The rebrand of EDP by Sagmeister & Walsh – the client is a world leader in producing renewable entergy and number one on the Dow Jones Sustainability Index – was a winner of the Justified: AIGA Design Competition. The competition judges the “effectiveness” of design and its relationship to the client’s specific needs. The famous design team created a modular identity that is transparent and customizable. Notes Stefan Sagmeister: “We did not have to take the usual energy rebranding route of depicting a green sun or a leafy tree. When you’re actually green, you don’t have to flaunt it.” READ MORE >

masterfile
SIGN UP FOR OUR FREE NEWSLETTER >
 
                       

DOWNLOAD THE
FREE GDUSA APP

NO THANKS