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Packaging Helps End Confusion

Packaging Helps End Confusion

Environmentally friendly cleaning products have proliferated in the past decade. To eliminate confusion, a pioneer brand – Simple Green – has restaged its spray packaging with an eye to both brand equity and improved sustainability. “The goal was to go all the way back to ground zero, so to speak, to analyze the materials we were using, where we could make enhancements, where we could improve our sustainability, and of equal importance, where we could provide a very specific and prolific brand identity,” says Jeff Hyder, SVP of Sales and Operations. Regarding branding, a key was a new proprietary shape to element confusion with competitors. As for the sustainability goal, Sunshine Makers evaluated every aspect of its previous packaging, from bottle-preform weight to the number of corrugated dividers in cases of finished goods, to create more eco-friendly packaging. The result was a reduction of resin in the bottle and trigger sprayer, use of postconsumer plastic in the bottle, elimination of metal from the sprayer and, unexpectedly, less operational waste and higher line speeds. The new PET bottle is also recyclable. LEARN MORE >

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