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Weather (Channel)
Turns Cooler

Weather (Channel) Turns Cooler

The Weather Channel has relaunched the brand with strategic design agency Trollbäck + Company. The firm’s graphics packaging included the rebrand of Severe Weather show properties (Tornado Central and Hurricane Central); virtual 3D sets; primetime promo packaging toolkits (including Sunday Night Promos); a motion control mountain-view time-lapse with typographic lighting; and live-action talent IDs showcasing a deeper view of network personalities. Remarks Creative Director Elliott Chaffer, who led the Trollbäck team: “The Weather Channel serves millions via on air, online and mobile, so we set out to build a robust, future-proof structure with brand cohesion and even more mass appeal.The new look embraces negative space to give visual balance to the constant stream of data. With such a huge amount of simultaneous information to convey, our approach was to ‘Zen-ify’ the viewing experience wherever possible to deliver the core information faster...” The design firm also developed physical set designs to interact with the onscreen graphics; modern wardrobes to fit harmoniously into the new look; and a new tone-of-voice guide with a friendly and respectable tilt. SEE MORE >

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