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And The Oscar Goes To 180 LA

And The Oscar Goes To 180 LA

Concluding a two year process, The Academy of Motion Picture Arts and Sciences raises the curtain on a new logo featuring a triangular image with an Oscar statue. Creative agency 180 LA, the Santa Monica CA-based division of 180 Amsterdam, developed the new identitity. The triangular shape is created from a spotlight above, which unites the A (for Academy) with the iconic statuette, rendered in the colors white and gold. The changes come as the Academy prepares for the opening of the its new museum in 2017, and came with The announcement of the new look also included several other visual inspirations, and an explanatory video. The Academy’s Chief Marketing Officer, Christina Kounelias, states that the organization hopes the identity accurately reflects its “community of artists, their diverse talents, and the creative process they employ to bring disparate ideas together into a single vision.” The logo will be formally introduced at the televised awards program in March. READ MORE >

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