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Atmospheric Identity Morphs

Atmospheric Identity Morphs

Mesophere is a San Francisco startup that is developing software to make cloud systems more accessible. Brett Wickens, a partner at Ammunition ‒ and widely known as designer of the Sopranos logo for HBO ‒ wanted to capture the idea of interconnected networks while paying homage to the mesophere itself which, as everyone knows, is the portion of the atmosphere from about 20 to 50 miles above the earth’s surface. In lowercase, the top of every letter is curved; to take advantage of this the Wickens’ team chose a rounded font to highlight that quirk and echo the curves. Atop that lettering lives an animated network of curvy nodes that tug, color shift, and generally evolve over time. LEARN MORE >

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