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Feeling Blue Is A Good Thing

Feeling Blue Is A Good Thing

The Lexington Convention and Visitors Bureau is now known as VisitLEX, playing off the organization’s longtime website address. The new name ‒ and a striking blue horse logo by BLDG Refuge of nearby Covington ‒ invoke the history and traditions of the Kentucky city, and to communicate the diversity, confidence, and appeal of the community. The logo incorporates the new title and teams it with an altered version of Edward Troye’s portrait of the legendary racehorse Lexington, with the stallion was shaded a bright blue. BLDG Refuge also created a full identity package that promotes the unique experience Lexington offers visitors while projecting a more refined and modern sensibility. SEE MORE >

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