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Franke+Fiorella Fuels Brand

Franke+Fiorella Fuels Brand

Franke+Fiorella was asked to develop a global brand identity for Syngenta’s products marketed to the renewable fuels industry. An extra challenge: because of its international scope, the project entailed developing a strategy and brand name that would work worldwide. Indepth customer insight studies helped the award-winning Minneapolis-based design firm create a well-defined brand strategy, which informed the design development process. The brandmark, which also had to work within the construct of Syngenta’s global brand identitity system, is intended to express the concept of technology, nature and growth. Franke+Fiorella also helped launch the firm by producing a range of marketing collateral. SEE MORE >

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