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Lippincott Retools
B+D Identity

Lippincott Retools B+D Identity

Black+Decker has introduced a new global brand identity for its consumer branded power tools, outdoor power equipment and home products. Lippincott worked extensively with the company’s employees, customers, end-users and other key stakeholders to research, encapsulate and distill the brand essence ‒ “Powering People.” The new idenitity is simple and clean, and modernizes one of the already most recognizable brands in the world. A new products and marketing campaign is expected to follow. LEARN MORE >

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