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GDUSA Newsletter

JANUARY 2014

 
WORST BUMPER STICKER EVER

William Drenttel. Mike Hughes. Michael Cronan. Alvin Eisenman. Each a transcendent creative force who passed away very recently. I mean no disrespect by grouping these individuals together to make a couple of points that struck me as we prepared our 51st anniversary ‘People To Watch’ and ‘Students To Watch’ reports which go live soon. First, today’s top professionals and students do not spring from the void, they stand on the shoulders of giants such as these. Arrogance or ignorance of this truth is as unacceptable as it is widespread. Second, designers die but design lives. This may be the world’s most depressing and/or uplifting bumper sticker. Either way, it’s honest. The community perpetually renews itself; the past shapes but does not limit the present; and new waves of designers meet the challenge of communicating information, culture and values. Life, death, hope, sorrow, past, present, future. I need a Scotch.

— Gordon Kaye, editorial@gdusa.com

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Sagmeister Gears Up For Client

SAGMEISTER GEARS UP FOR CLIENT

Sagmeister & Walsh created a versatile identity for Function, a company that specializes in mechanical design and engineering. Inspired by Function’s expertise in designing hinge and linkage systems, the studio came up with a creative typographic system based on hinges and pivots… LEARN MORE >

Sagmeister Gears Up For Client


FEELING BLUE IS A GOOD THING

The Lexington Convention and Visitors Bureau is now known as VisitLEX, playing off the organization’s longtime website address. The new name ‒ and a striking blue horse logo by BLDG Refuge of nearby Covington ‒ invoke the history and traditions of the Kentucky city… SEE MORE >

Feeling Blue Is A Good Thing

Feeling Blue Is A Good Thing


VISUALIZING INTERCONNECTEDNESS

Leading international law firm Shearman & Sterling’s firm-wide brochure, created by design firm Odgis + Co., places visual emphasis on the interconnectedness of its worldwide presence… SEE MORE >

Visualizing Interconnectedness


CHEN PRESERVES NON-PROFIT’S CORE

Since 1971, it has been the business of non-profit San Francisco Heritage to preserve and enhance the city’s distinctive architectural and cultural identity. SF Heritage approached Chen Design Associates with the goal of reaching a greater number of San Franciscans… SEE MORE >

Chen Preserves Non-Profit's Core


FRANKE+FIORELLA FUELS BRAND

Franke+Fiorella was asked to develop a global brand identity for Syngenta’s products marketed to the renewable fuels industry. An extra challenge: because of its international scope, the project entailed developing a strategy and brand name that would work worldwide… SEE MORE >

Franke+Fiorella Fuels Brand


ATMOSPHERIC IDENTITY MORPHS

Mesophere is a San Francisco startup that is developing software to make cloud systems more accessible. Brett Wickens, a partner at Ammunition ‒ and widely known as designer of the Sopranos logo for HBO ‒ wanted to capture the idea of interconnected networks while paying homage to the mesophere itself… LEARN MORE >

Atmospheric Identity Morphs

   

 

And The Oscar Goes To 180 La

AND THE OSCAR GOES TO 180 LA

Concluding a two year process, The Academy of Motion Picture Arts and Sciences raises the curtain on a new logo featuring a triangular image with an Oscar statue. Creative agency 180 LA, the Santa Monica CA-based division of 180 Amsterdam, developed the new identity. The triangular shape is created from a spotlight above, which unites the A (for Academy) with the iconic statuette, rendered in the colors white and gold. The changes come as the Academy prepares for the opening of the its new museum… READ MORE >


Absolut Goes Minimal. Full Stop.

ABSOLUT GOES MINIMAL. FULL STOP.

Absolut has issued a new minimalist logo featuring a new typeface and the word ‘Absolut’ followed by a full stop. Anna Kamjou, Global Director of Design Strategy at The Absolut Company explains: “The brand has become so iconic that we no longer needed the full three-line logo to convey ourselves… SEE MORE >


Decker Adds Energy To Mathematica

DECKER ADDS ENERGY TO MATHEMATICA

Mathematica, an organization that provides policymakers with high quality research and evaluates the effectiveness of programs, engaged New York’s Decker Design for a brand strategy to energize its publications while retaining its existing visual vocabulary… SEE MORE >


READER’S DIGEST REJUVENATES

Reader’s Digest introduced a new look, and an enhanced reader experience with the January 2014 issue, hoping to recapture several of the magazine’s most iconic features as well as the magic that once made it America’s darling… LEARN MORE >

Reader's Digest Rejuvenates

Reader's Digest Rejuvenates


Hische Wordmark Has Energy

HISCHE WORDMARK HAS ENERGY

Contact Energy, a top generator and retailer of energy in New Zealand, recently introduced a new identity designed by the NZ office of Designworks ‒ who, in turn, tapped renowned letterer and illustrator Jessica Hische to develop the wordmark… SEE MORE >


Lippincott Retools B+D Identity

LIPPINCOTT RETOOLS B+D IDENTITY

Black+Decker has introduced a new global brand identity for its consumer branded power tools, outdoor power equipment and home products. Lippincott worked extensively with the company’s employees, customers, end-users and other key stakeholders to research, encapsulate and distill the brand essence… LEARN MORE >

 

SURTEX SHOW REGISTRATION OPEN-ANNUAL TRADE SHOW FOR THE SURFACE DESIGN INDUSTRY

Surtex Show Registration Open Annual Trade Show For The Surface Design Industry

The SURTEX® show brings together the owners and creators of surface design (artists-designers-studios-agents-brands-licensors) and manufacturers, retailers, marketers that utilize surface design for their product development needs. Online attendee registration is now open for the May 18-20 event at the Javits Center in New York City. Show attendance is free to qualified art buyers-licensees who register by the early registration deadline of May 13. Penny Sikalis, show manager, states: “Aside from the financial benefit of pre-registering, those taking advantage of early registration will get valuable advance information to help make their pre-show and on site experience more productive.” VISIT >

 

The Economist Campaign Blitz

THE ECONOMIST CAMPAIGN BLITZ

The Economist has launched its first major advertising effort of recent times. Aptly entitled “City Blitz,” it’s a robust, targeted, outdoor effort that includes billboards, posters, coasters and bus panels featuring common objects like binoculars, a globe, and a pinata… SEE MORE >

The Economist Campaign Blitz


GOODBYE RISD, HELLO SILICON VALLEY

Rhode Island School of Design president John Maeda has left the school to take a job at Kleiner Perkins Caufield Byers… LEARN MORE >

Goodbye Risd, Hello Silicon Valley


BEARDWOOD IS A WINNER

Julia Beardwood of Beardwood&Co. has been named by EY (formerly Ernst & Young) as one of 12 winners of its 2013 class of Entrepreneurial Winning Women… LEARN MORE >

Beardwood Is A Winner

   

 

Don't Take No For An Answer

DON’T TAKE NO FOR AN ANSWER

Gideon Amichay, an award-winning advertising executive, cartoonist, speaker and teacher, believes that “No” is not a barrier to success but a facilitator. In his book ‒ “No, No, No, No, No, Yes. Insights From A Creative Journey” ‒ Amichay contends that “No” is an essential tool for direction, motivation and innovation… SEE MORE >


Aiga Turns A Sprightly 100

AIGA TURNS A SPRIGHTLY 100

“The AIGA Centennial is a chance to look back at our roots as designers and to look forward to our growing impact in society,” says AIGA Executive Director Richard Grefé. “But more than that, it’s an opportunity to capture the many reasons that design matters.” Celebrations kicked off earlier this week with the launch of “100 Years of Design,” an interactive online exploration of design’s legacy and growing impact… READ MORE >


AIA GOLD MEDAL WINNER

Julia Morgan, known for her role in the California Arts and Crafts architectural movement, has been recognized for her architectural achievements with an AIA gold Medal. READ MORE >

Julie Morgan Wins AIA Gold Medal

 
take-five  

Take Five! Career Tips From The Creative Group

NAIL YOUR NEXT CREATIVE JOB INTERVIEW

Have a job interview coming up? Be prepared. Nail everything from the first impression to the final question with these five interview tips:

1. Do Your Homework. Research beyond-the-basics information about the position and company by searching the company name for relevant news and asking people in your network if they have insight about the organization. As relevant interview questions come up, strategically share your newfound knowledge.

2. Be Aware Of Your Body Language. Subtle cues, such as facial expressions and posture, will affect how others perceive you. Make sure you’re coming across as confident and capable by smiling genuinely, making eye contact and offering a firm handshake.

3. Tell Stories. Share anecdotes that provide specific examples of how you’ve helped solve business problems. Describe the challenge, talk about your process and actions, and outline the final results.

4. Ask Thoughtful Questions. This is not the time to inquire about salary. Rather, follow the interview questions with thoughtful questions of your own. For example, ask the hiring manager to describe an aspect of the job that might surprise you.

5. Be Yourself. The key to making a strong first impression is to simply show the real you. Avoid rehearsed responses and fluffy jargon. Instead interact in a way that’s honest and genuine.

For more career advice, visit the TCG Blog. The Creative Group specializes in placing a range of highly skilled interactive, design and marketing professionals with a variety of firms. For more information, please visit creativegroup.com

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