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Sagmeister Gears Up
For Client

Sagmeister Gears Up For Client

Sagmeister & Walsh created a versatile identity for Function, a company that specializes in mechanical design and engineering. Inspired by Function’s expertise in designing hinge and linkage systems, the studio came up with a creative typographic system based on hinges and pivots ‒ the new company logo depicts a gear that is made up of movable links. From this typeface, Sagmeister & Walsh were able to create an entire series of illustrations, icons and patterns ‒ all of which reflect Function’s scope of business ‒ that are used on both its print and online marketing materials. LEARN MORE >

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