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The Economist Campaign Blitz

The Economist Campaign Blitz

The Economist has launched its first major advertising effort of recent times. Aptly entitled “City Blitz,” it’s a robust, targeted, outdoor effort that includes billboards, posters, coasters and bus panels featuring common objects like binoculars, a globe, and a pinata to demonstrate what sets The Economist apart from other publications ‒ global insight and opinion. BBDO New York is the agency; David Lubars is Chief Creative Officer, and Jean Robaire and Kara Goodrich served as Creative Directors on most executions. SEE MORE >

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