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Cadillac Not Resting
On Laurels

Cadillac Not Resting On Laurels

Cadillac has introduced the latest evolution of the traditional Cadillac Crest, a revision which the company says is in sych with new products that will appear in the second half of 2014. The update sharpens the focus on the crest – retaining the shape, color palette, geometric grid and typeface from the original Cadillac family “coat of arms” – but drops the laurel wreath that sat above it and thus presents a sleeker and more streamlined look. States Andrew Smith, Cadillac executive design director: “The Crest remains a consistent symbol of Cadillac and our core values. This new Crest matches the lower, longer, leaner mantra of our current car designs, and reflects our Art and Science philosophy.” LEARN MORE >

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