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Duffy Says Every Day
Is Special

Duffy Says Every Day Is Special

Duffy & Partners has developed a new brand language and packaging system for Hallmark in close collaboration with Hallmark’s inhouse design team. With a new brand expression and tagline in hand – Life Is A Special Occasion – the package design solution is meant to help move Hallmark from just special occasions (weddings, holidays, funerals) to becoming part of everyday moments. Duffy created the cohesive brand language, and delivered instructional messaging for product use and operations. The firm started with the Keepsakes ornaments packaing, and the inhouse team expanded the visual theme across categories. SEE MORE >

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