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GDUSA Newsletter

FEBRUARY 2014

 
THE SOUND OF MUSIC

Other than creativity, what talent do graphic designers wish they possessed? If our 2014 ‘People To Watch’ selections are any indication, then musical ability is the answer. (You can read all the interviews in the now-at-the-printer Jan/Feb GDUSA magazine.) Almost half the group are wannabe singers or musicians. Other desired talents: healer (amen), superhero, time traveler, better negotiator, mulitasker, speak many languages, ambidexterity (is that a word?), ability to sleep through the night, and dunk a basketball. Two personal favorites: Deb Levy says she dances to Beyonce but wishes “she could dance like Beyonce.” And Chip Kidd says the talent he wishes to possess is “talent.” Fun stuff.

— Gordon Kaye, editorial@gdusa.com
 
 

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MIKE HUGHES BLOGS FAREWELL

Knowing he was dying of lung cancer, Mike Hughes – the immensely talented and wonderfully decent head of The Martin Agency – began to blog his thoughts about life and death about a year ago. Hughes was the creative heart of the Richmond VA-based agency, which he led to national prominence by inspiring quality creative for the likes of GEICO, UPS, Walmart, and the JFK Library… READ >


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100 YEAR OLD STILL KICKIN’ IT

Morton Salt launches a year-long campaign to honor the Morton Salt Girl, who marks her 100th year as the face of the brand in 2014. As part of the effort, the logo and package design system have been updated as well… LEARN MORE >

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EISENBERG AGENCY CELEBRATES 40

Arthur Eisenberg launched Eisenberg And Associates in 1974 and, four decades later, the firm is still going strong… LEARN MORE >

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DUFFY SAYS EVERY DAY IS SPECIAL

Duffy & Partners has developed a new brand language and packaging system for Hallmark in close collaboration with Hallmark’s inhouse design team… SEE MORE >

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EMILY OBERMAN’S MOON LOGO

NBC is plastering images of Jimmy Fallon and the new “Tonight” show logo on billboards, buses and elsewhere across the nation. And above him hovers a new moon-shaped logo by Emily Oberman of Pentagram’s New York office… SEE MORE >


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CADILLAC NOT RESTING ON LAURELS

Cadillac has introduced the latest evolution of the traditional Cadillac Crest, a revision which the company says is in sych with new products that will appear in the second half of 2014… LEARN MORE >


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VIVARIN REBRAND IS EYE-OPENING

Vivarin, the alertness aid, unveils a new brand image and packaging with extreme shelf presence and a solid positioning aimed at young males… SEE MORE >


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RAYE TEAMS WITH NEENAH FOR ‘LOVE’

Robynne Raye has designed the latest addition to The Beauty of Letterpress, a limited edition print called “I Love You, Man.” The Beauty of Letterpress is a showcase and resource hosted by Neenah, and has been integral in the effort to raise money to help save the Hamilton Wood Type and Printing Museum… SEE MORE >


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M&M’s CALL FOR CELL SILENCE

With the help of BBDO New York, M&M’s has launched a new public service cinema campaign to run in movie theaters across the country… SEE MORE >

 

ON BRANDING: MEET THE BRAINS BEHIND THE BRAND

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On Branding is a digital documentary series from the Brand Fever design firm. It’s dedicated to presenting the stories of authentic brands that live to connect with their consumers. Each episode, the series introduces celebrated brand creators, innovators, entrepreneurs and experts that are going above and beyond to bring their brand to life. Enjoy an unprecedented behind-the-scenes look at Fortune 500 companies and organic, homegrown successes inside Atlanta and around the globe. Join the conversation as host and producer Amanda Serfozo, Brand Fever Content Strategist and Copywriter, meets the brains behind the brand. (By the way, Brand Fever head Vicky Jones is a 2014 GDUSA Person To Watch.) LEARN MORE >

 

PRODUCTION IS FOCUS AT ABC NEWS

Poulin + Morris has designed a comprehensive and wayfinding sign program for the renovated ABC News headquarters on Manhattan’s Upper West Side… SEE MORE >

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PONYSAURUS REARS SCALY HEAD

In its first work for a new microbrew client Ponysaurus Brewing Co., Baldwin& has developed a brand identity to support the brewer’s positioning attributes: traditional beer craftsmanship and flavors, along with an unceremonious and light-hearted attitude… SEE MORE >

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TROIKA HELPS A&E BE ORIGINAL

Launched as “The Arts & Entertainment Network,” A&E was once known for documentaries and syndicated or imported series. In the last decade, the focus has shifted to reality series and original drama. To communicate this change, the network introduces the new tagline “Be Original” with a graphics package created by Troika… LEARN MORE >


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HARVEY’S TIPS HAT TO EARLIER ERA

In the heyday of railroad travel, Harvey House Diner was a popular staple in Kansas City’s Union Station. The 1914 original is long gone, but the new Harvey’s at Union Station is a nod to that historic establishment… LEARN MORE >


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COMMANDER HARRIET BRIDGEMAN

Founder and Chairman of The Bridgeman Art Library, Harriet Bridgeman, has been appointed Commander of the Order of the British Empire for service to the arts, awarded to individuals for personal bravery, achievement or service to the UK and British Overseas Territories… LEARN MORE >

 

STEFAN BUCHER: VALENTINE’S DAY POSTCARD COLLECTION FOR LOVING CAUSE

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Stefan Bucher's Valentine's Day Postcard collection is titled “Love Cells.” The 10-pack of postcards with matching envelopes sells for $29.00, and 100% of the proceeds goes to ShelterBox USA. Bucher is hoping to spread the word and get as many sales before Valentine's Day so he can help make a big donation to ShelterBox. It is part of MOO’s Luxe Project, a new initiative that teams leading creatives with the printer ‒ and helps good causes as well. “Love changes everything. It makes your whole body recreate itself into a better, sweeter you. Love gets into your cells,” he says. Of ShelterBox USA, Bucher says: "Their mission to provide shelter, warmth, and dignity to disaster and conflict survivors also comes with an edict to provide transparency to their donors, a value I hold in high regard.” LEARN MORE >

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Take Five! Career Tips From The Creative Group

WORKPLACE PRODUCTIVITY PEAKS ON TUESDAY

Have a challenging project to tackle? Take it up on Tuesday. Thirty-nine percent of HR managers surveyed by our company rank Tuesday as the most productive day of the week. Following are five tips to increase productivity and make every day like Tuesday:

1. Offload. Create your to-do list for the day and then cut it in half, focusing on your top priorities. A shorter, more realistic list that leaves room for unexpected projects and setbacks will help you become more productive.

2. Focus. Multitasking often leads to oversights and errors, and repeatedly switching from one project to another can slow you down. Do your best to focus on one item at a time.

3. Make The Most Of Your Prime Time. Tackle critical or challenging assignments during the time of day when you’re most productive. Handle less-pressing tasks when your energy level starts to wane.

4. Dodge Derailers. When working on important assignments, turn off mobile devices and sign out of email and social media. This allows you to give full attention to the task at hand.

5. Explore Apps. Digital calendars, task management apps and other time-saving programs can help you keep track of projects, meet deadlines and be more productive.

The Creative Group specializes in placing a range of highly skilled interactive, design and marketing professionals with a variety of firms. For more information, please visit creativegroup.com

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