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GDUSA Newsletter

FEBRUARY 2014

 
THE SOUND OF MUSIC

Other than creativity, what talent do graphic designers wish they possessed? If our 2014 ‘People To Watch’ selections are any indication, then musical ability is the answer. (You can read all the interviews in the now-at-the-printer Jan/Feb GDUSA magazine.) Almost half the group are wannabe singers or musicians. Other desired talents: healer (amen), superhero, time traveler, better negotiator, mulitasker, speak many languages, ambidexterity (is that a word?), ability to sleep through the night, and dunk a basketball. Two personal favorites: Deb Levy says she dances to Beyonce but wishes “she could dance like Beyonce.” And Chip Kidd says the talent he wishes to possess is “talent.” Fun stuff.

— Gordon Kaye, editorial@gdusa.com
 
 

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MIKE HUGHES BLOGS FAREWELL

Knowing he was dying of lung cancer, Mike Hughes – the immensely talented and wonderfully decent head of The Martin Agency – began to blog his thoughts about life and death about a year ago. Hughes was the creative heart of the Richmond VA-based agency, which he led to national prominence by inspiring quality creative for the likes of GEICO, UPS, Walmart, and the JFK Library. When Hughes passed away in mid-December, the blog – Unfinished Thinking – hosted a posthumous autobiographical obituary. He began: “After many unexplained delays, I have finally lived up to my prognosis and have at last departed this life. It’s been a life I've loved.” And he concluded: “One final thought. I hope each of you enjoys every minute of your life. You've all contributed so much to mine.” In between: thoughts on family, friends, work, fate. Hughes was honored with every award the advertising and design world has to bestow, least of which he was a GDUSA Person To Watch in 1989. READ >


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100 YEAR OLD STILL KICKIN’ IT

Morton Salt launches a year-long campaign to honor the Morton Salt Girl, who marks her 100th year as the face of the brand in 2014. As part of the effort, the logo and package design system have been updated as well. The friendlier font maintains the bold, all-caps type style, but the letter “R” carries a slight kick to mimic the Morton Salt Girl’s step. The “girl” icon has been refreshed but in small, subtle ways, such as cleaner, simplified linework. The limited edition packaging will be sold in retail and grocery stores nationwide throughout 2014. Two New York-based agencies are involved: Addison developed the masterbrand positioning and 100 anniversary branding while Pause for Thought designed the new logo and packaging. LEARN MORE >

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EISENBERG AGENCY CELEBRATES 40

Arthur Eisenberg launched Eisenberg And Associates in 1974 and, four decades later, the firm is still going strong. Eisenberg graduated from the University of Texas at Austin in advertising and design, and did advanced work at Pratt Institute (studying under, among others, Milton Glaser). Back in Texas, he worked for Stan Richards at The Richards Group for five years, and then started his own Dallas-based firm. Recipient of the Golden Egg lifetime achievement award, Eisenberg’s blend of creativity and business savvy has been described as “one of the most successful business strategies in the creative market.” LEARN MORE >

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DUFFY SAYS EVERY DAY IS SPECIAL

Duffy & Partners has developed a new brand language and packaging system for Hallmark in close collaboration with Hallmark’s inhouse design team. With a new brand expression and tagline in hand – Life Is A Special Occasion – the package design solution is meant to help move Hallmark from just special occasions (weddings, holidays, funerals) to becoming part of everyday moments. Duffy created the cohesive brand language, and delivered instructional messaging for product use and operations. The firm started with the Keepsakes ornaments packaing, and the inhouse team expanded the visual theme across categories. SEE MORE >

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EMILY OBERMAN’S MOON LOGO

NBC is plastering images of Jimmy Fallon and the new “Tonight” show logo on billboards, buses and elsewhere across the nation. And above him hovers a new moon-shaped logo by Emily Oberman of Pentagram’s New York office. Over the years, Oberman’s clients have included numerous television shows including 30 Rock, Late Night, and Saturday Night Live. Fallon takes month from Jay Leno, and NBC has invested millions to move the show back to New York City for the first time since Johnny Carson shifted the production to Burbank. SEE MORE >

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CADILLAC NOT RESTING ON LAURELS

Cadillac has introduced the latest evolution of the traditional Cadillac Crest, a revision which the company says is in sych with new products that will appear in the second half of 2014. The update sharpens the focus on the crest – retaining the shape, color palette, geometric grid and typeface from the original Cadillac family “coat of arms” – but drops the laurel wreath that sat above it and thus presents a sleeker and more streamlined look. States Andrew Smith, Cadillac executive design director: “The Crest remains a consistent symbol of Cadillac and our core values. This new Crest matches the lower, longer, leaner mantra of our current car designs, and reflects our Art and Science philosophy.” LEARN MORE >


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VIVARIN REBRAND IS EYE-OPENING

Vivarin, the alertness aid, unveils a new brand image and packaging with extreme shelf presence and a solid positioning aimed at young males. Little Big Brands is credited with the redesign which combines black, a near neon yellow, and silver foils to evoke strength and masculinity. Finishes were key to the overall look, with the blacks matted down and the vibrant yellow glossed to achieve maximum contrast. Embossing gives the logo added depth and dimension. SEE MORE >


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RAYE TEAMS WITH NEENAH FOR ‘LOVE’

Robynne Raye has designed the latest addition to The Beauty of Letterpress, a limited edition print called “I Love You, Man.” The Beauty of Letterpress is a showcase and resource hosted by Neenah, and has been integral in the effort to raise money to help save the Hamilton Wood Type and Printing Museum. The limited edition print sells for $5 and for every print sold Neenah donates $10 to help save the museum, and thus a piece of letterpress history. Raye says she is not sure if the artwork is a cat or a dog but does not consider that important. SEE MORE >


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M&M’s CALL FOR CELL SILENCE

With the help of BBDO New York, M&M’s has launched a new public service cinema campaign to run in movie theaters across the country. The campaign includes a short mock-movie trailer as well as in-lobby posters that encourage movie goers to silence their cellphones in the theater. In case you were wondering, Red and Yellow play the starring roles. SEE MORE >

 

ON BRANDING: MEET THE BRAINS BEHIND THE BRAND

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On Branding is a digital documentary series from the Brand Fever design firm. It’s dedicated to presenting the stories of authentic brands that live to connect with their consumers. Each episode, the series introduces celebrated brand creators, innovators, entrepreneurs and experts that are going above and beyond to bring their brand to life. Enjoy an unprecedented behind-the-scenes look at Fortune 500 companies and organic, homegrown successes inside Atlanta and around the globe. Join the conversation as host and producer Amanda Serfozo, Brand Fever Content Strategist and Copywriter, meets the brains behind the brand. (By the way, Brand Fever head Vicky Jones is a 2014 GDUSA Person To Watch.) LEARN MORE >

 

PRODUCTION IS FOCUS AT ABC NEWS

Poulin + Morris has designed a comprehensive and wayfinding sign program for the renovated ABC News headquarters on Manhattan’s Upper West Side. The environmental graphics program celebrates the varied aspects of ABC News production. The cohesive visual identity uses an aspirational color palette, large-scale imagery, typography and photography highlights the history and cultural significance of the ABC News brand. SEE MORE >

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PONYSAURUS REARS SCALY HEAD

In its first work for a new microbrew client Ponysaurus Brewing Co., Baldwin& has developed a brand identity to support the brewer’s positioning attributes: traditional beer craftsmanship and flavors, along with an unceremonious and light-hearted attitude. ID elements inclue a logo, bottle design, business cards, leave-behinds and a growler case. The name is meant to suggest a fusion of unlike parts. The logo features the company namesake with equine hindquarters and a dinosaur head, and is meticulously etched in the style of a 19th Century zoological illustration. Collateral materials are intended to impart whimsy including, for example, letterpress-printed Ponysaurus business cards double as bar coasters. Credits for the Raleigh NC-based ad agency go to creative directors David Baldwin and Bob Ranew, designer/illustrator Kellyn McGarity, copywriter Chad Temples, leave-behind fabricator Jerry Bodrie, and producer Mattias Davidsson. SEE MORE >

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TROIKA HELPS A&E BE ORIGINAL

Launched as “The Arts & Entertainment Network,” A&E was once known for documentaries and syndicated or imported series. In the last decade, the focus has shifted to reality series and original drama. To communicate this change, the network introduces the new tagline “Be Original” with a graphics package created by Troika. Graphics make use of characters, objects and textures that reference key shows, and each show has its own icon that serves as a graphical shorthand. Live action footage is accentuated by different messages written with three distinct typefaces that can be used apart or together: Amperstandard, Amperscript and a slab serif called Amperserif. LEARN MORE >


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HARVEY’S TIPS HAT TO EARLIER ERA

In the heyday of railroad travel, Harvey House Diner was a popular staple in Kansas City’s Union Station. The 1914 original is long gone, but the new Harvey’s at Union Station is a nod to that historic establishment. Designer Tad Carpenter of Tad Carpenter Creative in Kansas City MO executed Harvey’s logo system, brand identity, menus, interior and exterior signage, environmental graphics and apparel. LEARN MORE >


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COMMANDER HARRIET BRIDGEMAN

Founder and Chairman of The Bridgeman Art Library, Harriet Bridgeman, has been appointed Commander of the Order of the British Empire for service to the arts, awarded to individuals for personal bravery, achievement or service to the UK and Birtish Overseas Territories. Bridgeman founded The Bridgeman Art Library which provides both a central source of fine art images for reproduction as well as generating additional income for museums and galleries. In 2006, she founded The Artists’ Collecting Society, to collect royalties for artists under the EU’s Resale Right Directive. No stranger to honors, Harriet Bridgeman has been awarded European Woman of Achievement Award in the Arts (1007) and International Business Woman of the Year (2005). LEARN MORE >

 

STEFAN BUCHER: VALENTINE’S DAY POSTCARD COLLECTION FOR LOVING CAUSE

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Stefan Bucher's Valentine's Day Postcard collection is titled “Love Cells.” The 10-pack of postcards with matching envelopes sells for $29.00, and 100% of the proceeds goes to ShelterBox USA. Bucher is hoping to spread the word and get as many sales before Valentine's Day so he can help make a big donation to ShelterBox. It is part of MOO’s Luxe Project, a new initiative that teams leading creatives with the printer ‒ and helps good causes as well. “Love changes everything. It makes your whole body recreate itself into a better, sweeter you. Love gets into your cells,” he says. Of ShelterBox USA, Bucher says: "Their mission to provide shelter, warmth, and dignity to disaster and conflict survivors also comes with an edict to provide transparency to their donors, a value I hold in high regard.” LEARN MORE >

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Take Five! Career Tips From The Creative Group

WORKPLACE PRODUCTIVITY PEAKS ON TUESDAY

Have a challenging project to tackle? Take it up on Tuesday. Thirty-nine percent of HR managers surveyed by our company rank Tuesday as the most productive day of the week. Following are five tips to increase productivity and make every day like Tuesday:

1. Offload. Create your to-do list for the day and then cut it in half, focusing on your top priorities. A shorter, more realistic list that leaves room for unexpected projects and setbacks will help you become more productive.

2. Focus. Multitasking often leads to oversights and errors, and repeatedly switching from one project to another can slow you down. Do your best to focus on one item at a time.

3. Make The Most Of Your Prime Time. Tackle critical or challenging assignments during the time of day when you’re most productive. Handle less-pressing tasks when your energy level starts to wane.

4. Dodge Derailers. When working on important assignments, turn off mobile devices and sign out of email and social media. This allows you to give full attention to the task at hand.

5. Explore Apps. Digital calendars, task management apps and other time-saving programs can help you keep track of projects, meet deadlines and be more productive.

The Creative Group specializes in placing a range of highly skilled interactive, design and marketing professionals with a variety of firms. For more information, please visit creativegroup.com

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