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Ponysaurus Rears Scaly Head

Ponysaurus Rears Scaly Head

In its first work for a new microbrew client Ponysaurus Brewing Co., Baldwin& has developed a brand identity to support the brewer’s positioning attributes: traditional beer craftsmanship and flavors, along with an unceremonious and light-hearted attitude. ID elements inclue a logo, bottle design, business cards, leave-behinds and a growler case. The name is meant to suggest a fusion of unlike parts. The logo features the company namesake with equine hindquarters and a dinosaur head, and is meticulously etched in the style of a 19th Century zoological illustration.Collateral materials are intended to impart whimsy including, for example, letterpress-printed Ponysaurus business cards double as bar coasters. Credits for the Raleigh NC-based ad agency go to creative directors David Baldwin and Bob Ranew, designer/illustrator Kellyn McGarity, copywriter Chad Temples, leave-behind fabricator Jerry Bodrie, and producer Mattias Davidsson. SEE MORE >

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