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Troika Helps A&E Be Original

Troika Helps A&E Be Original

Launched as “The Arts & Entertainment Network,” A&E was once known for documentaries and syndicated or imported series. In the last decade, the focus has shifted to reality series and original drama. To communicate this change, the network introduces the new tagline “Be Original” with a graphics package created by Troika. Graphics make use of characters, objects and textures that reference key shows, and each show has its own icon that serves as a graphical shorthand. Live action footage is accentuated by different messages written with three distinct typefaces that can be used apart or together: Amperstandard, Amperscript and a slab serif called Amperserif. LEARN MORE >

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