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Vivarin Rebrand Is
Eye-Opening

Vivarin Rebrand Is Eye-Opening

Vivarin, the alertness aid, unveils a new brand image and packaging with extreme shelf presence and a solid positioning aimed at young males. Little Big Brands is credited with the redesign which combines black, a near neon yellow, and silver foils to evoke strength and masculinity. Finishes were key to the overall look, with the blacks matted down and the vibrant yellow glossed to achieve maximum contrast. Embossing gives the logo added depth and dimension. SEE MORE >

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