GRAPHIC DESIGN USA NEWSLETTER | NOVEMBER 2006
IN THIS ISSUE
Publisher's Note
Late Breaking News
Special Promotion
Trendspotting
Sponsors Message
Upcoming Events
Product News
Quote of the Month
GRAPHIC DESIGN USA NEWSLETTER | NOVEMBER 2006IN THIS ISSUE
Publisher's Note |
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PUBLISHERS NOTEBoo-yah! Halloween will emerge this year as the sixth largest U.S. holiday this year in terms of consumer spending, according to The Brand Keys research firm. Participation is expected to reach 70%, and the average consumer will spend $60 on the festivities. Only the Christmas/Chanukah/Kwanza trifecta, Valentine's Day, Easter, Mother's Day and Father's Day are expected to outpace the pumpkin holiday. But before you hit the streets, one treat for us? Graphic Design USA, the magazine, is in great demand and there is a growing wait list. To assure receiving monthly copies — including the end-of-year supersized Design Annual — please take a moment to update your subscription (a banner linking you to the renewal page is below). On the same form, also provide your preferred email address for this newly redesigned and beefed-up monthly enewsletter. We promise never to send you prurient or indecent email messages; that's what our elected representatives are for. LATE BREAKING NEWSMinneapolis MN: Yamamoto Moss, the venerable branding and design firm, has been acquired by MDC Partners and Mackenzie. The new name is Yamamoto Moss Mackenzie, headed by brand strategist Andrew Mackenzie. Hideki Yamamoto and Miranda Moss remain on board with the now-50 person agency. Dallas TX: America's largest annual report design firm Curran & Connors has opened its newest office in Dallas. The 41 year old company, headquartered in Hauppauge NY, has nearly 100 employees and 15 offices. Dallas is the home, notes president Scott Greenberg, to over 300 public companies. New York NY: To commemorate the fifth anniversary of 9/11, Poulin + Morris joined BKSK Architects in a ceremony to open the Tribute WTC Visitors Center directly across from the World Trade Center site. The graphic designers created displays, interpretive graphics, maps, color palettes, environmental graphics and wayfinding for the project. Minneapolis MN: This must be a heck of a good job, or why would Patty Henderson give up her Target store discount? Henderson moves from Target, where she was a top interactive strategist, to ad agency Colle+McVoy as director of their expanding interactive department. Cincinnati OH: Beverly Fox is the new president and chief operating officer of Design Team One. She joined the branding, communications, environmental, product and interactive design firm in 1990 after college graduation. The announcement was made by founder and chairman Dan Bittman. Seattle WA: Dale Hart and Mary Weisnewski, principals at Methodologie, have been invited to speak at the upcoming Association of Fundraising Professionals Conference. Says Weisnewski: "A successful brand strategy will not only increasing funding and donations, but assure that everyone inside the organization is working towards the same goal." Chicago IL: Meyers Design of Wheaton developed a series of trifold rack brochures for the City of Chicago and the Cook County President's Office of Employment Training. The brochures seek to link suburban Cook County with qualified inner city jobseekers. Burlington VT: To stay on the cutting edge of print production, Tessa Vande Griek steps up to print production director at Jager DiPaola Kemp, She now oversees the production departments at all three JDK offices in Burlington, New York and Portland OR. Twenty year veteran Keith Williamson comes aboard as senior production manager, the post Vande Griek held. New York NY: As part of its ongoing relationship with Scotties, G2 Promotional Marketing is producing national consumer promotions and customer marketing to broaden awareness of the brand's new packaging and product enhancements. Managing Partner Susan Arditi says the program includes FSIs, in-store activities, on-pack promotions, online and sampling, and will extend through December. Providence RI: The Society of News Design has released a Code of Ethical Standards for visual journalists to address the problem of image authenticity of in a digital age. Says SND president Christine McNeal of the Milwaukee Journal Sentinel: "If we do not talk about visual journalism in our newsroom, who will?" CREATIVE EXPRESS/SPECIAL PROMOTIONCreative Express offers quality, selection and value you won't find inany other subscription service. Get access to more than 100,000 exceptional images from collections like Photodisc, Digital Vision and Stockbyte. Download up to 50 per day. Pay one low price. And for a limited time, save 20% on your subscription. Just enter promo code D2KPC46N when you visit gettyimages.com/c-exp. Offer expires 12/31/06. TRENDSPOTTINGSam's Club, which generally advertises more aggressively than Costco and BJ's, turns up the heat this holiday season in the hopes of gaining a greater portion of its current customer's spending. "We obviously want new members," Executive Vice President of Marketing Mark Goodman told The Wall Street Journal. "But to be clear, the real opportunity for us is taking our existing members and deepening that experience with them." Consumers are balking at the high price of organic foods, leading to speculation that it's a passing fad like low-carbs. Organics are a $14 billion business, but they account for only 2.5% of total food sales, despite hundreds of millions spent by major mass marketers. "Organic tends to play best in fresh produce and in fresh dairy, and it has far less relevance to shelf-stable products," says Allen Adamson, managing director of Landor Associates. Al-Arabiya and other Middle Eastern TV networks are broadcasting a highly graphic 60-second spot that aims to dissuade would-be terrorists through the slow-motion reconstruction of a bloody suicide bombing. The spot ends with the message (in Arabic) that "terrorism has no religion." There is unconfirmed speculation that the U.S. government has funded the spot. Tweens increasingly prefer to play "Madden" on Xbox than to play football on the field. Resarch by the Zandl Group indicates that over the last decade, children aged 8 to 12 have decreased the time they spend playing sports and increased the amount spent playing video games. For example, participation in baseball is down 38%. Even 23% of tween girls say they favor video games over all other types of games. Print advertising still performs strongly relative to television and the internet in generating brand familiarity, brand awareness and purchase intent. The report was executed by Marketing Evolution and commissioned by the MPA, and challenges the conventional wisdom of the moment. EFI PROOFING GUIDE/SPONSORS MESSAGEEFI COLORPROOF XF with Best Technology gives you absolute color consistency without all the tweaking. With minimal training, new technicians can achieve flawless accuracy and consistency; saving time and money. To learn more about the world's most consistent color proofing system, download the ABCs of Proofing guide now. www.efi.com/colorproofabc/ UPCOMING EVENTSNovember 2: Boston Print Buyers Fall Conference at Westford Regency Inn at Westford. November 8: PDXpo, the Portland Design Expo at the Portland Center for Performing Arts, creative services for Oregon Designers. November 8: Dawn Hancock talks about her graphic design firm and its commitment to serving socially conscious causes. November 9: At its annual gala, Printing Industries of New England will honor longtime GDUSA friend and ally, Roger Ynostroza, former editor-in-chief of Graphic Arts Monthly magazine. November 11: Illustration Today looks at the state of the art Parsons The New School for Design is host of the all day symposium that features some of the greats. November 16: Insource, the corporate creative association, hosts Jeni Herberger on The Business of Inhouse Design at Wyeth in Madison NJ. November 21: The Society of Publication Design and FIT host dynamic publisher Richard Christiansen, founder of among others, Radar and Suede magazines. December 2-3: The Design Frontier, an AIGA event, explores graphic design education in small and rural programs; Rocky Mountain College of Art & Design is the locale. PRODUCT NEWSBerthold Types is releasing several popular faces in OpenType Format, including the Berthold BE Collection fonts in PostScript Flavor. http://www.bertholdtypes.com/adobe_lib/adobelibrary.html The Cartoon Bank, the home of funny and sophisticated cartoons from The New Yorker magazine, is now making them available for affordable license to GDUSA readers. 1.800.897.8666, x181 or www.cartoonbank.com/pro Verlag is a new sans serif in thirty styles from Hoefler & Frere Jones, one of six typefaces originally designed for the Guggenheim Museum. http://typography.com TanaSeybert, the largest privately held print management solutions company in NYC, has purchased the state-of-the-art equipment of Graphic Management Inc. of Mountainside NJ, and agreed to operate the 50,000-sq.-ft. facility, where production will be integrated with activities at Tana's 140,000-sq.-ft. Manhattan headquarters. www.tanaseybert.com StockLayouts publishes its latest design template collection, Volume 5 Master Collection, which contains 68 professional templates for print projects and 20 business design sets. www.stocklayouts.com QUOTE OF THE MONTHEveryday, we reimagine, rethink and redesign, constantly striving to produce fresh images and new ideas. But begin to peel back the layers of work and one can trace the lineage of our design influences. As designers and creators, we rely on inspiration for our livelihood, and often draw it from the rich history of artists who came before us." — Ann Harakawa, Chair, 2006 Art Directors Club Hall of Fame Selection Committee and Principal, Two Twelve Design, at the recent 2006 Induction Ceremony. |
