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GRAPHIC DESIGN ENEWSLETTER / JULY 8, 2008IN THIS ISSUE:
Publishers Note: Elinor Selame Opened Doors |
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PUBLISHER’S NOTE: FIRST LADY OF CORPORATE IDENTITY
“Mrs. Selame was a contemporary of Saul Bass, Paul Rand, Morton Goldsholl, Jerome Gould, Alan Fletcher and G. Dean Smith, leaders of corporate identity, branding and package design now deceased. Her firm competed regularly with other noted first tier consultancies, including Raymond Loewy, Lippincott & Margulies, Landor, Chermayeff & Geismar, Siegel & Gale and Pentagram. Corporate identity and branding, a profession largely dominated by men, is considered by many to be the most demanding field of visual communication. In every conceivable way imaginable Mrs. Selame was the leader of the pack... Throughout her career she opened doors, provided opportunity, and educated legions of analysts, strategists, evangelists and designers... For nearly fifty years Elinor Selame walked among the giants of corporate identity practice, never behind them, always beside them, often times in front of them, without question she was their equal.” — Gordon Kaye GRAPHIC NEWSMuseum Quality Ranking Reputations Gazzara Joins Warkulwiz Interactive Accelerates Playful Homage
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Elinor Selame, a pioneer in the disciplines of corporate identity
and package design, passed away on June 6. Founding the identity and
branding consultancy, Selame Design, with husband Joe Selame in 1960,
she emerged as the first woman to lead a first tier consultancy of
this nature. (Today, her firm lives on as BrandEquity International.)
In addition, she served as president of the Package Design Council
and the Brand Design Association. In the September ’08 Graphic
Design USA magazine, we will publish a more complete tribute, written
by design expert and author Frank C. Briggs. But for the many readers
who have not experienced the overt sexism that hung heavily over the
advertising and design industries in past decades — you can,
of course, tune into Mad Men to get the flavor — this excerpt
from Mr. Briggs’ piece is eye-opening and instructive:
Julia Hoffmann has been named Creative Director of Advertising and
Graphic Design for the Museum of Modern Art in New York. She oversees
the Museum’s advertising and graphic design projects, including
print, broadcast, outdoor, and online advertising; exhibition graphics
and signage; and the Museum’s printed materials, including
brochures and invitations; and special projects. Hoffmann joins MoMA
after serving as an art director at Crispin Porter + Bogusky, where
she worked on the interactive side for Burger King, Nike, and
Microsoft, as well as leading the Volkswagen account. She had
previously worked with the New York office of Pentagram, where clients
included The Daily Show with Jon Stewart, Target, the Public Theater,
and The Criterion Collection. An alumnae of the School of Visual Arts,
she also helped to develop the redesign of The Metropolitan Opera in
New York.
Russ Gazzara (right) has joined Warkulwiz Design Associates as
president. Founder Bob Warkulwiz (left) assumes the title of CEO. With
more than two decades of experience in graphic design, marketing and
advertising, Gazzara was a founding partner at Paragraph Design
Communications, where he was responsible for strategic planning,
marketing and business development, and supervised client services.
He recently served as Director of Client Services at Gecko Group. Bob
Warkulwiz formed Warkulwiz Design Associates in 1985 after stints as
Carlyle & Warkulwiz and Baseline Studio. He is a past president
of AIGA/Philadelphia and recipient of many awards and honors. “We
are revitalizing this well-established design office by addressing the
needs of our combined clientele while seeking new heights of
communications success...” said Warkulwiz. The principals
project billings to double.
Ken Carbone, founding partner and chief creative director of the
Carbone Smolan Agency, New York NY, was invited to participate in
KahloRivera100, an international visual homage to Frida Kahlo and
Diego Rivera sponsored by Alliance Graphique International (AGI).
The exhibition is currently open at the Club de Banqueros de Mexico
A.C. in Mexico City. KahloRivera100 celebrates the 100th anniversary
of Kahlo’s birth and the 50th anniversary of Rivera’s
death. Carbone designed a playful homage to the iconic couple.
“I am especially honored to participate because I have a
personal interest in the notorious dynamic between Frida and Diego.
Their relationship has inspired me to create a poster that can be
seen two different ways, depending on the viewer’s preference
for either artist,” says Carbone. “I chose to emulate
the structure of a playing card, as it best demonstrates the duality
of this royal couple in the history of art.”
TAKE
The Jacksonville Port Authority (JAXPORT) promotes Meredith Fordham to
Manager of Creative Design from her previous role of Graphics Coordinator.
She will lead all of the port’s visual communications initiatives.
Fordham is an eight year veteran at the international trade seaport in
Northeast Florida. Companies doing business at Jacksonville’s port
employ more than 7,000 workers and support an additional 43,000 jobs in
the area.
In celebration of the bicentennial of Abraham Lincoln’s birth, the
Abraham Lincoln Presidential Library & Museum called on Ford &
Earl Design Studios, Troy MI, to create a state-of-the-art,
double-expandable, semi-tractor trailer museum/exhibit examining the
life of Lincoln from his poor beginnings to his ascension to the
presidency and subsequent assassination. The mobile museum interweaves
texts with quotes, photographs and maps, facsimiles of one-of-a-kind
manuscripts and documents from the Library’s collections,
reproduction artifacts made especially for the exhibition, audio-visual
elements such as the award-winning video “The Civil War in Four
Minutes.” The designers were Carolyn Stevens and Josie Corrado,
with guidance from principal Brian Parker. The project was done in
collaboration with Mobility Resource Associates. “Abraham
Lincoln: Self-Made in America” will travel the nation through
August 2010.
Planet Propaganda of Madison WI expands upon the success of its
“Upgrade” advertising campaign for Bontrager bicycle
wheels and components. The 2008 campaign maintains the tightly
focused, highly saturated, fashion-quality photos. The campaign
continues “to play on the fears and aspirations of serious
cyclists by combining drool-worthy product imagery with athletes
that have tested and chosen Bontrager on their own bikes,”
says associate creative director, Dave Taylor. Tour de France and
Giro d’Italia winner Alberto Contador and American National
champion Levi Leipheimer are among the recognizable names and faces
appealing to Bontrager’s core cycling and racing audience and
corresponding magazines. Taylor worked with photographer Jeff Salzer;
Natascha Grief is Bontrager’s brand manager.
The Wichita American Marketing Associated has named Sonia Greteman
Marketer of the Year, the first-ever recipient of that award.
Greteman, president and creative director of branding agency Greteman
Group, was honored in a June 5 ceremony held at Century II in Wichita
KS. The Marketer of the Year award was created to celebrate top
professionals in the marketing industry as well as build awareness
of the industry’s contribution to the economy.
New 200 page catalog designed by Creativille, gives an indepth look
to 200 years of presidential campaigns and the ephemera they left behind.
Currently on display at the Abraham Lincoln Presidential Museum, is an
exhibit that displays the changing face of the presidential campaign
process. Packaging Presidents follows presidential campaigns from the
past two centuries through essays by Frederick Voss, Rick Beard and
Michael Cheney along with highlighted items lent by Merrill Berman, a
preeminent private collector of presidential campaign memorabilia.
Creativille designed a catalog that coincides with the current exhibit
of the same name. This book is loaded with over 300 color images, plus
six essays on the history of presidential campaigns.to visit the Museum,
or Museum's website to purchase this one-of-a-kind artifact.
