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IN THIS ISSUE
Publisher’s Note: The Art of Recycling
PUBLISHERS NOTE: THE ART OF RECYCLING
— Gordon Kaye QUOTE OF THE MONTH“The choice we face is not between saving our environment and saving our economy — it’s a choice between prosperity and decline.” — President Obama, Earth Day Speech, Newton IA THINKING GREENWink Creates Attitude
Economy Dampens Green Enthusiasm
Public Printer Keynote Speaker
The Winner Is... Nobody
Green Machine
Agfa Praises Package Printer DON’T LET YOUR FREE SUBSCRIPTION SLIP AWAYWe have a fast-growing wait list for our magazine, design annuals and enewsletters. If you have not renewed/updated your free subscription within the past 12 months, you are likely to stop receiving service this Spring. We value your readership so, please, act today. If you run into questions or problems, email us directly so we can take care of them immediately at gkaye@gdusa.com www.gdusa.com/subscriptions/renewsub.php MORE THINKING GREEN
Book On Green Is Green
Practice Makes Perfect
JC Penney Partners
Exhibition and Theater Coming
Roughstock Reduces
Letting Shoppers Breathe PREVIEW:
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Earth Day 2009 (April 22) on the National Mall
Eco-Roadshow Exhibitors: |
Eco-consciousness has permeated American commerce and
culture. Our coverage of the graphic design industry rubs
up against it at every turn. Perfect examples: our upcoming
May Color Forecast and June Print Design Survey are both
shaped by environmental beliefs and factors. And consider
the LogoLounge report in the current (April) magazine. If
you have not read Bill Gardner’s insightful LogoLounge
article from beginning to end, you should. In particular,
don’t miss his brief but compelling analysis of how
designers, reflecting the growing corporate embrace of
sustainability, are using the recycling symbol in more
diverse, strategic and creative ways. “Slowly
[the recycling symbol] has been on an upward pilgrimage,”
he notes, “from the bottom of the container to the
priciest real estate on the package face.” Even more
important, the symbol is being “redressed as the
logo itself... reuse of this symbol as a logo proves that
designers have truly mastered the art of recycling.”
Shown here: an iteration by award-winning design firms,
Tyme Inc., for Office Deport and Kevin France Design for
VF Corporation.
Rebel Green, a new family of responsibly made products,
reached out to Wink for branding and product development
for its chic and edgy range of eco-friendly, made in America,
organic cotton products. From apparel to reusable shopping
bags and even a fruit and veggie clean spray, the result is
“a brand that’s authentic and a product line
that’s uniquely Eco-Americana,” say design firm
principals Richard Boynton and Scott Thares. They note that
the designs for Rebel Green also include “just a dash
of ‘you’re not the boss of me’ thrown in
for good measure.”
The Green Media Conference will feature Robert C.
Tapella, Public Printer of the United States. Tapella
will be discussing the role of the GPO in greening the
communications of the federal government, both print and
digital. As the largest printer and print buyer in the
nation, the GPO’s approach to tracking its
sustainability efforts has a profound effect on the
entire printing industry. The conference is hosted by
SustainCommWorld on June 9 in Washington D.C.
Pepsi is taking steps to reduce the emissions of
greenhouse gas and hydroflourocarbons from their vending
machines. The company has redesigned their vending
machines to emit 12 percent less greenhouse gas and use
carbon dioxide, a natural refrigerant, instead of
HFCs. This is reputedly the first time carbon dioxide
has cooled America’s vending machines. Pepsi says
it is also eliminating HFCs from the insulating foam in
vending machines, coolers and fountain equipment.
Printed with vegetable-based inks on 100 percent
postconsumer recycled paper made with renewable energy
and carrying a message of positive change Green
Graphic Design (Allworth Press) perfectly combines
form and function. Brian Dougherty and Celery Design
Collaborative fill Green Graphic Design with relevant
product designs and informative illustrations. Using
case studies and working backwards through the design
process, Dougherty and his team explore the
accomplishments and derailments that have assailed
the green design pioneers.
Blending style with concern for the environment, JC
Penney partnered with several major design schools to
fashion its latest series of reusable shopping bags. The
limited edition bags, which arrive this month, feature
the designers’ signatures on the bottom, and will
be exclusively displayed and sold in more than 600 JC
Penney stores. From 58 entries, three winners from the
Fashion Institute of Design and Merchandising in
California (shown here), the Savannah College of Art
and Design and the University of Cincinnati were
selected. Proceeds benefit the JC Penney Afterschool
Fund.
Andrew Cook, owner of a software consulting firm,
has written an all-around eco-friendly book,
Supermarket Facilities Management, for a simple
reason: the more efficiently grocery stores run, the
cheaper and more accessible food becomes for the
public. The book design by Roughstock Studios, reflects
the sustainability issues addressed in the text. The
book, to be updated frequency, was printed in limited
runs to avoid a wasteful surplus of outdated editions. Other
steps included reducing raw materials required on press,
and a 100 percent recycled, chlorine free paper with
soy-based ink. In the process, says the studio, an
estimated 3 million BTUs of energy were saved.
In honor of Earth Day, the City of Philadelphia Recycling
Office unveiled ten new Recycling Trucks, with ten exterior
wraps designed by school students in the city’s Mural
Arts Program. “The trucks’ beautiful designs are
a unique way to complement the City’s fleet,”
says LevLane account supervisor Neil Simpkins. “Perhaps
it will encourage City residents to think about how they can
beautify their neighborhoods. And, hopefully, their
visibility will re-emphasize and re-enforce the importance
of recycling. Recycling not only protects the environment, it
also saves the City money because it keeps items out of
the landfills.” Lead artist: Desireé Bender of
the Mural Arts Program.
Mohawk Fine Papers helped Whole Foods Market become the
first national retailer to produce all of its national
in-store Earth Month materials using “third
generation” closed-loop recycled paper. This means
that Whole Foods has recycled and reused its own paper
for zero waste, and that the same fibers have been used
to manufacture the paper three separate time.
A new member has joined the Rolland Enviro100 family:
Digital! The environmental paper is specially designed
for digital printing is available in various formats and
basis weights as required for on-demand printing projects.
Rolland Enviro100 Digital is made from the “urban
forest” — recycling bins. It contains 100%
postconsumer fiber, and just like other members of this
family, it is certified EcoLogo, Processed Chlorine Free
and FSC Recycled. A brochure is available at...
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