|
|
|
GRAPHIC DESIGN ENEWSLETTER / NOVEMBER 2009
IN THIS ISSUE: |
|
PUBLISHERS NOTE: POSSIBLY BY MISTAKE
— Gordon Kaye PS. Entry forms for the American Package Design Awards are in the mail and also available for download at... http://www.gdusa.com/contests/apda.php Simple And Immediate NBC Suit No Joke
Serious About Investment BRIDGEMAN BLANK CANVAS COMPETITION The competition is on! Bridgeman invites graphic designers and design students to participate in their first annual competition. Here's your chance to redefine a fine art masterpiece, by creating a modern version of what that work means to you. The people at Bridgeman are giving you a blank canvas with only one central rule: your design should be inspired by one of ten pre-selected iconic paintings.
Once the winner is chosen, it will be featured on the Bridgeman website as well as in GDUSA, print and online. Additionally, the winning design could be chosen to be part of the permanent Bridgeman online collection, available for third party licensing! See all the paintings and find out how to enter at http://www.bridgemanart.com/competitions Sparkling Campaign Microsoft Opens Apple Store Dream Job Lots To Read
Entry forms can now be downloaded
for GDUSA's American Package Design Awards, our fastest growing
national competition. As marketers and designers are challenged
to convey their message and move product off the shelf, this
annual competition celebrates the power of graphic design to
advance the brand and make the sale at the moment of truth. The
program is presented by GDUSA and sponsored by Neenah Paper. New Breed Of Car Adobe Has Designs On China The Mother Road Ambassador Program
PERFORMANCE REVIEW TIME 1. Jog Your Memory. Before your review, make a list of your accomplishments and how your efforts benefited the firm. 2. Arrive With Ideas. Your manager will likely solicit your input on what you hope to achieve in the coming months and if you would like any changes made to your role. 3. Treat The Review As A Two-Way Conversation. How you listen and respond to feedback is crucial. Think of the meeting as an opportunity to work with your supervisor to develop a plan to move your career forward. 4. Dish It Out, Carefully. Use the review to diplomatically provide your manager with feedback. This is your chance to request more guidance or resources you might need to meet your objectives. 5. Create An Action Plan. Always finish the discussion by setting specific goals to work toward. To make the next review more productive, start by tracking your achievements and challenges now. The Creative Group is a specialized staffing service placing creative, advertising, marketing and web professionals on a project basis. For more information, please visit www.creativegroup. Here is Joe Cecere's more fulsome thoughts behind the Thirty Conversations On Design project:
“As part of Little&Company's thirtieth
anniversary, we wanted to do something cool for the agency
and design community. So, we started asking designers and
clients we knew if they'd submit a video on what inspires
them to do great work for an online archive that we would
create. We got a lot of really positive support right off
the bat, and from there, the idea kind of took on a life
of it's own. Soon, we had designers, architects, curators,
editors, authors from around the world. All willing to
help bring this fledgling idea to life. Now, our hope is
that we can continue to build the archive for years to
come...creating a literal history of what inspires the
people who inspire us and the problems they think the
design community should tackle.” Interesting News For Paper Lovers... Green Graphic Designers Speak Out...
|
I made a video for the new online
archive — Thirty Conversations On Design — an
initiative triggered by Little&Company's thirtieth
anniversary. As explained by Joseph Cecere, Vice President,
Creative Director, of the Minneapolis design firm, 30
designers, architects, curators and editors were invited
to take part, with the goal of starting an “archive
for years to come... creating a literal history of what
inspires the people who inspire us and the problems they
think the design community should tackle.” Looking
at the other participants, you gotta believe I was chosen
thirtieth — or possibly by mistake. Still, I took
the opportunity to pound on a few of my favorite themes:
the value of authenticity to a branding message, the
gravitas that print still brings to important projects,
and the challenge of designing in an era of information
overload that cheapens our brands, politics and
culture. Had I known I was going to be taped that
day, I'd have put on a nicer shirt and combed my
hair. Still, come take a look and, if you like, join
the conversation. (More on the project, as well as
the link, later in this enewsletter.)
Rebranding for The Art Directors Club “expresses a
simple, blunt and immediate way to unabashedly clarify and
reassert the club's leadership in the creative
community,” says Brian Collins, co-head of
the Club's Rebranding Committee. The other co-head,
Jakob Trollbäck, developed and executed the
design. Founded in 1920, the Art Directors Club is the
original creative club. The new identity is said to
emphasize that legacy. “Companies and organizations
usually use acronyms in their branding to distance
themselves from their past,” says Trollbäck “In
our case, we wanted to do the exact opposite and
embrace our origins and heritage.”
Looking Both Ways
Vermilion's marketing campaign and online promotion for the IZZE
Beverage Company is titled “You'll Love What's Inside.”
Focusing on the sparkling nature of the juices, the Boulder CO
design and interactive agency centered the online campaign around
a Sparkle Generator through which people can send their friends
“sparkles” — messages that describe what's
special about a friend “inside” which, it is hoped,
reflects the product's core brand equities. “It's really all
about community,” according to Creative Director Paul
DesRosiers. Print ads provide support in Details,
Entertainment Weekly, GQ, InStyle and People.
With the release of “The Red Book” by C.G. Jung, O
Group Design Director Eric Baker can finally take a moment to
appreciate his year long labor of love. Baker developed the design
and layout for what experts call “the most influential
unpublished work in the history of psychology.” Collaborating
with editor Sonu Shamdasani and art director, Larry Vigon, Baker
designed the 416 page book, from the cover and binding to the
extensive typographical treatment of the translation, the layout
of the pages and the footnotes. “It was a once-in-a-lifetime
experience to be able to partner with Jungian scholars and other
design colleagues to bring this important work, which had been
long sequestered by the Jung family, to the general public,”
said Baker. O Group is based in New York; W.W. Norton is the publisher.
CONTEST:
A print campaign for the Kia Forte by creative agency David&Goliath
features never-before-seen animals to position the car brand as the
“first of its kind.” The Los Angeles-based firm teamed up
with photographer Dimitri Daniloff to create print executions, such as
the combination of a cheetah and a camel, to illustrate the car's
attributes such as power and fuel efficiency. Creative credits go to
CCO David Angelo, ECD Colin Jeffery, ACD/Art Director Steve Yee,
Copywriter Greg Szmurlo, Art Director Adam Nelson, and Art Buyer
Andrea Mariash.
Route 66, a 16-page booklet of photographs taken by Pulitzer Prize winning
journalist Edward Keating, and curated by creative director and firm owner
Lynda Decker, shatters the myth of America's “Mother Road” as
a path to a better life and shows it for what it has become: a corridor of
raw hopelessness. The short run, limited edition book was printed by
Digital Color Concepts. It is the first in a series intended to show how
expert graphic design and printing can amplify the impact of photographic
art.
TAKE
NOW
FOLLOW