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IN THIS ISSUE
Publisher's Note
Tough Design Brief — Gordon Kaye PS. Entry forms for our American Package
Design Awards are in the mail and available for download at... Tag Team This Time It's Personal Living Billboard The Envelope, Please Thirsty For Design Solutions Gilmore Accepts Challenge
— Jess Sand of Roughstock Studios in GDUSA's October magazine feature on Going Green.
Read about ten design firms
grappling with these issues at... In The Genes Shipping Carbon Neutral Have A Slice USPS Promises To Deliver Reading The Situation Renewable Coating Chamber Controversy Heats Up GDUSA PACKAGE DESIGN COMPETITION
INTERESTING NEWS FOR PRINT DESIGNERS |
THIRTY CONVERSATIONS ON DESIGN
Edwin Chan |
It's A Good Thing
Levi's and Goodwill are teaming up through a BBDO West-inspired
campaign that uses product care tags to encourage people to donate
clothing to nonprofit organizations. The messages on the tags ask
Levi's customers to donate the jeans “when they are no longer
needed.” Online communications and instore graphics carry
the “A care tag for our planet” message. Jim Gibbons,
CEO and President of Goodwill, said the partnership hopes to extend
the lifecycle of clothes “to address nearly 24 billion pounds
that end up in U.S. landfills each year.”
PEFC, the international forest certification program, celebrates
its 10-year anniversary with the erection of the first sustainable
French billboard, high above the city on a rooftop situated in
Paris' 17th arrondissement. Based on an idea by Cedric Peiffer,
the structure will top the building for a two-year period. Logo
and text are made using PEFC certified French wood, and at night
the sign is illuminated using low energy consumption
lighting. Plants spell out the letters and message, “For
Our Forests,” and the blog dedicated to the event.
Parsons The New School for Design presents the U.S. launch of
“Water”, the latest publication in the Alphabet City
series co-published by the MIT Press. In each volume, writers and
artists address a single theme from many perspectives, revealing its
processes and possibilities. The theme of the latest issue tackles
how this vital resource is coming under new pressures from all
sides. Parsons Interim Product Design Director Robert Kirkbride and
Alphabet City Director John Knechtel hosted a reading earlier this
month by several contributors, and Parsons students engaged in a 24
hour brainstorming session to find solutions through the
design disciplines.
If we treat environmental issues as separate from the
design itself, then it can be more expensive to essentially
'tack on' green decisions after the fact ... However, if
you begin a project with the understanding that environmental
responsibility is a design component as important as, say,
usability, then it's really not difficult or costly to
integrate greener decisions into the process.
In last month's GDUSA Green Enewsletter, we reported on the
AIGA's adoption of The Living Principles For Design, “an
integrated framework for design [that] distills the collective
wisdom found in decades of sustainability theory and makes it
accessible to a broad audience of design practitioners and
their clients.” To provide further background into the
thinking behind Living Principles, the AIGA also has also
published a Genealogy of the Living Systems, which graphically
lays out the major sustainability visions, manifestos,
principles, frameworks and tools developed over the past
50 years which are relevant to design.
Ever wished your pizza box could transform itself into your serving plate? Me
neither. Sitll, ECO Inc., a maker of environmentally friendly and multifunctional
packaging, has come up with an interesting idea. The GreenBox is a pizza box made
from 100 percent recycled material that also breaks down into serving plates and
a storage container for leftover pizza. Entrepreneur William Walsh, CEO and
founder of ECO Incorporated, got the idea to make a fully recycled-materials
pizza box that was multifunctional during college, when the fridge and
trashcan he shared with his friends became cluttered with such packages.
Eco-Libris reports that in its first two years of operation, it has
balanced out the manufacture of 98,066 books with 111,390 newly planted
trees. Founded in 2007, the company works with the book industry to
promote sustainable through the adoption of practices such
as: offsetting some of the environmental impacts of publishing
by planting trees, supporting “green” books, and so
on. An early November initiative: 100 bloggers reviewed 100
“green” books in one day to call attention to the cause.
Mohawk Fine Papers has resigned from the U.S. Chamber of Commerce
over climate policy disagreements. The Chamber is lobbying against
the Congressional climate and energy bills. “We believe that
our continued membership in an organization that vigorously opposes
sensible climate change policies is detrimental to our position as
a business leader with a strong record in the areas of environmental
innovation and climate protection," says George F. Milner, Mohawk's
Senior VP, Energy, Environmental, and Government Affairs. “We
understand that the U.S. Chamber's job is to promote policies that
represent the consensus opinion of its membership; but the Chamber
also has a responsibility to shape that consensus with vision, guidance
and leadership that looks beyond ideological divisions. That is
particularly important in the area of climate change policies.”
Companies across many industries, such as Apple and Exelon, have
resigned in protest.
This is the fastest-growing of GDUSA's
national design competitions for a simple reason: Marketers
are challenged as never before to convey their message and
promote their brand in an era of tight budgets, fragmented
audiences and intense competition. Package design is increasingly
the difference when the purchasing decision is on the
line. There are two dozen categories, including Sustainable
Packaging. For more information or an Entry Form, visit...