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GRAPHIC DESIGN ENEWSLETTER / DECEMBER 2009
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PUBLISHERS NOTE: ONE DEGREE OF SEPARATION
— Gordon Kaye PS. Entries for the American Package Design Awards must be postmarked by December 10. Entry forms are available for download at... http://www.gdusa.com/contests/apda.php
Chicago, Where Else Designing With A Purpose Komives Headlines News Group Premier Print Awards
Entries can be postmarked through tomorrow,
December 10, for our package design awards. Fresh entry forms can be
downloaded here. The program is presented by GDUSA and sponsored by Neenah Paper. Arketype Awarded Emergency Logo Pen and Ink Online Olympic-Sized Challenge
BUSINESS GIFT GIVING 1. Err On The Conservative Side If you question whether or not a gift is appropriate, it probably isn't. 2. Don't overdo it. A pricey present is typically unnecessary and may make the recipient feel as if he or she must reciprocate. 3. Make A Charitable Contribution. If you're at a loss for gift ideas, consider a donation to a charitable organization in the recipient's name. 4. Don't Rush. If you're running out of time for holiday shopping, consider presenting a small New Year's gift, such as a calendar or journal, or better, something you made yourself. 5. Acknowledge The Gift. When you're the recipient, always send a thank-you note or other form of acknowledgement that shows you appreciate the sender's thoughtfulness. The Creative Group is a specialized staffing service placing creative, advertising, marketing and web professionals on a project basis. For more information, please visit www.creativegroup.com. RIT Assembles Archive Bi-Lingual Exhibition Design PAPER2010 Proclaimed Wings of Hope
domodomo International Marketing Group, Inc. is the new name for a very successful creative marketing agency that is expanding and relaunching under a new name, brand signature and mission. We asked domodomo to explain the thinking behind their expansion. Here are their main points; it's an interesting take on the state of design.
Free CLASSIC CREST paper samples ... |
It has been awhile sine I thought about Unimark
International, the Chicago-based design firm that
was once the largest and most influential in the
world, and its legendary founder Ralph Eckerstrom. But
a flood of childhood memories washed over me when
I learned about a wonderful new book about the rise
and fall of Unimark written by Jan Conradi. You
see, my father was a close friend of the late
Mr. Eckerstrom. Too many times over too many
drinks — seriously, it was the Mad Men
era — he filled my dad's head with visions
of the power, influence and importance of graphic
and corporate design in an emerging mass media
age. Then, in turn, my father filled my head with
these visions. I grew up steeped in the stories
and even got to meet Massimo Vignelli, a Unimark
co-founder who has written the forward for the
Conradi book. (I can remember the feet pajamas
I was wearing for the occasion.) Even though the
firm was gone by 1977 — and I studied and
practice law in the 1980s — I never lost my
fascination with the idea that graphic design was
not mere decoration but could shape commerce and
culture — inspired by the feats of Unimark
and the words of its founder. Eventually, I surrendered
to the siren song and my career at GDUSA began. If
you are so inclined, you now have someone to blame.
The New York Public Library has introduced a new identity
designed by the inhouse graphics team under the leadership
of Marc Blaustein. The logo for the venerable institution
is based on its famous lion statues, and is intended to
emphasize openness, with flowing lines speaking to
momentum and forward motion. At a special event in
the Trustees room, attended by GDUSA, President Paul
LeClerc said that "the new visual identity reflects
the accessibility and dynamism of today's
library. Blaustein (shown here) and his staff began the first stage
of the redesign in 2008 with the designers sketching
and photographing the statues. Dozens of iterations,
realistic and conceptual, pencil and digital, drew
inspiration from periods and themes including 16th
century printers' marks, Art Nouveau, stained glass,
and Japanese woodcuts. The result: a balance between
organic lines and geometric shapes that represent
movement and fluidity. The new logo is versatile and
can be used in various forms and colors, reproduces
well at small sizes, and reads in online and print. In
addition to Blaustein, who did most of the drawings
and design concepts and art directed the project
overall, credits go to Manager Tina Hoerenz, who
handled logistics, and Designers Daniel Um, Katharina
Seifert and Matthew Poor.
The Coca-Cola Company unveils a new visual identity for
key brands in its extensive family of juice beverages. The
uniform package design, to be implemented across multiple
brands and products worldwide, is part of a strategic effort
to expand the company's global leadership position in the
category. Creation of the system was led by the inhouse design
group at Coca-Cola. "We started this process working closely
with the global juice team to understand the objectives and
the strategy of growing our juice business," says David
Butler, VP of Design. "This scalable, common identity
was created to address a business challenge, not to simply
update a package. This is truly designing on purpose."
Additional design credits go to Duffy Partners and CMA Brand Presence.
The Premier Print Awards has been recognizing excellence in print
communications for over 60 years and 2009 was no exception. From
an impressive body of more than 3,600 entries the judges made their
selections in the following categories: Best of Division, Award of
Recognition, Certificate of Merit and the Top award Best of Category,
The Benny. (The upcoming GDUSA Design Awards Annual carries an
insert highlighting some of these winners.) To view the complete
list of those who received a 2009 Premier Print Award, visit...
CONTEST:
The Vancouver Police Department's Emergency Response Team is an
elite force. When faced with a dated logo based on a firearms image,
the ERT called upon Subplot Design. "This was a unique project
for us," says Creative Director Matthew Clark. "The primary
audience for this identity are the ERT officers themselves, both
past and present, as well as other members of the Department. Its
purpose is to stand as a 'badge of honor' that directly connects
them to their responsibilities, their values and their
beliefs." The mark features two silhouetted officers revealing
themselves to form the letters, suggesting the dual covert versus
visible nature of ERT officers.
Seattle-based Cole & Weber United creates a digital
campaign for the International Olympic Committee (IOC) called
"The Best of Us Challenge." Aimed at young people,
the effort is intended as a digital social experience that invites
people around the world to challenge top Olympic athletes using
sport and non-sport talents via an online competition. Through
consumer-generated videos, people compete to test skills doing
real or made up contests of skill. Some popular recent Olympians
are participating, including Rafael Nadal (Spain/tennis), Natalie
Cook (Australia/beach volleyball) and Shawn Johnson (USA/gymnastics).
TAKE
C&G Partners designed the exhibits at the newly-renovated El Museo
del Barrio, New York's leading cultural institution. Reopened this
fall, the galleries feature a flexible, portable exhibit display
system. Graphic design plays a strong role in the galleries and the
programmatic use of space by families and children. The graphic system
has a dual-language mode, so that both the inaugural exhibits,
"Voces y Visiones" and "Nexus New York," and all
future ones can be presented in both Spanish and English.
Siegel+Gale has completed a brand revitalization project for Phoenix House,
the nonprofit drug and alcohol addiction, treatment and prevention
organization. The new logo, done on a pro bono basis, is intended to
depict the mission of "Rising Above Addiction." Says Alan Siegel:
"This new Phoenix House visual identity sends a message that is both
aspirational and real."
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