PUBLISHERS NOTE: A 'PEOPLE' PREVIEW
Every January, GDUSA chooses a group of People To Watch
who embody the spirit of the creative community. The
criteria: individuals who we have come to know and
respect for a combination of talent, leadership,
success, insight, business savvy, community service
and newsworthiness. In a field so deep in talent and
intelligence and achievement, this is clearly a
subjective process. Still, over four decades, it
has seemed to work out: the roster reads like a
hall of fame and the 2010 group only adds to the
lustre. Featured today are: Gail Anderson,
Joe Duffy, Marcus Hewitt, Angela Shen-Hsieh, Dailey
Crafton, Rick Barrack, Tammy Vaserstein, Ian Adelman,
Rick Slusher, Jamie Koval, Earl Gee, Keith Helmetag,
Zia Khan, Jonathan Herman, Doug Bartow, Brian Miller,
Deb Adams, Devin Pedzwater, Michael Waldron, Garson
Yu and Joe Marianek. The complete feature
appears next month in GDUSA magazine and, soon after,
on gdusa.com. For me, People To Watch represents the
unofficial kickoff to the New Year which, this time
around, cannot come soon enough.
— Gordon Kaye
THANKS TO EPSON: CREATIVE VISIONS REALIZED
Epson, long a designer-friendly company with a
designer-centric culture, is sponsoring this
preview. With the introduction of the Epson Stylus
Pro 3880, the company has once again raised the bar
for 17 inch printers. As the company says: "Your
creative visions can be realized with the Epson
Stylus Pro 3880."
Click Here To Learn More
2010 PEOPLE TO WATCH
Here are brief bios of our
People To Watch and a short quote from each to give
you a flavor of our interviews
Gail Anderson is the creative director of design at
SpotCo, a New York City-based agency that specializes
in creating artwork and campaigns for Broadway
theater. From 1987 to early 2002, she served as
senior art director at Rolling Stone. Anderson's
work, which has received awards from the Society of
Publication Designers, the Type Directors Club, AIGA,
The Art Directors Club, Graphis, CA, and Print, is
in the permanent collections of the Cooper Hewitt
Design Museum and the Library of Congress. Anderson
is recipient of the 2008 AIGA Medal, and the 2009
Richard Gangel art direction award from the
Society of Illustrators.
Quote (on an alternative career): "If I was not a
designer, I'd be a writer. I'm not sure what I'd be
writing about — maybe it would be fiction. But
I'd hope to be really smart and witty, like Fran
Liebowitz or Nora Ephron."
One of the most respected creative directors and
thought leaders on branding and design, Joe Duffy
has led awardwinning branding efforts for highly
admired companies including Aveda, Coca-Cola, Jack
in the Box, Sony, Sub-Zero, Susan G. Komen for the
Cure, The Islands of the Bahamas, Toyota and Wolfgang
Puck. Duffy has served as founding chair of the
Environmental Committee of the AIGA, and on the
boards of the AIGA, the College of Visual Arts,
and the Minnesota State Arts Council. He has been
awarded the Legacy Medal from the AIGA for a lifetime
of achievement, was recently featured in Fast
Company as one of the "fast 50" most influential
people in the future of business, and today he is
a Fast Company guest blogger.
Quote: (on the impact of where he lives): "I was
born and still live in Minneapolis and yes, I believe
it has affected my approach to design. I'm from Middle
America but also from a progressive and very creative
community. That has grounded me in my sensibilities
to what's going on in the world, while at the same
time pushed me towards innovative thinking."
Marcus Hewitt is the Chief Creative Officer of
Dragon Rouge in the US. Hewitt has been a design
leader for over 20 years, building teams for several
leading agencies. Prior to Dragon Rouge, he was
Chief Creative Officer and Managing Partner of Sterling
Brands. Born and raised in the UK, Hewitt started his
career with Pentagram in London, and helped to establish
the Michael Peters Group in London, New York, Toronto
and Los Angeles. He has been responsible for major
identity and packaging programs for clients including:
Burger King, Givaudan Roure, ElPaso Energy, the American
Architectural Foundation, The Getty Museum, Toyota, Unilever,
Cablevision, Wal-Mart, Colgate Palmolive and Pernod Ricard,
to name a few.
Quote (on weathering the recession): "Businesswise, we
keep it very lean. Everyone at Dragon Rouge works on
projects. We welcome short deadlines, we have an amazing
team, but it is small — so getting a project out
the door makes room for the next one!"
Since graduating from the Harvard Graduate School of
Design in 1991, Angela Shen-Hsieh has been pursuing
forms of communication and information delivery that
fascinate, inform and prompt people to think. She and
her company, Visual i|o, are exploding the boundaries
of how people interact with the overwhelming amounts
of data now accessible. Visual i|o is a venture-backed
data visualization software company. It's keen focus
is on "the last 18 inches" — getting data from
the computer screen into the human mind — bridging
the divide between raw data and actionable meaning
through an entirely new graphical language for navigating
and interpreting data. In 2004, Fast Company profiled
Shen-Hsieh as a rising star "charting the future" of
business and design innovation. In 2006, she was
chosen by BusinessWeek as one of "10 cutting edge
designers pushing the limits of design."
Quote (on her favorite movies): "I cringe to admit
it, but anything with Keanu Reeves."
Dailey Crafton is founding partner and principal at
live from bklyn :: visual communications. Founded in
January 2009, the firm's creativity has already been
tapped by companies and organizations like L'Oreal USA,
Willoughby Partners, Wine Australia, Farrar Straus and
Giroux, and the Brooklyn Chamber of Commerce. Crafton
lives in Brooklyn, NY with his wife, Michelle, and
family. He loves Taco Bell and doesn't care who knows it.
Quote (on strengths and weaknesses) "My greatest
strength is my passion. I love what I do, so when I
work, I'm not just doing a job, but I pour myself into
it. My greatest weakness is difficulty receiving
criticism. It's important to realize that valid criticism
about my work will help me learn and grow. "
Rick Barrack is the lead creative force at CBX and one
of its founding partners. He is responsible for inspiring,
directing and motivating the creative teams and, among
his colleagues, he has a reputation for striving for
excellence and imagination. Barrack has close to 20 years
of experience in corporate identity and consumer brand
identity design and has led major initiatives for companies
such as IBM, Hewlett Packard, Petro-Canada, Exxon Mobil,
Johnson & Johnson, and Del Monte Foods. Prior to
creating CBX, he was a Senior Design Director at
FutureBrand and Design Director at LPK. Barrack is a
graduate of RIT, where he received a BFA in graphic design.
Quote (on an alternative career): "A NASCAR driver.
Everybody from the South wants to be a NASCAR driver. Really!"
Tammy Vaserstein is co-founder and creative principal
at Moxie™ Inc, a brand and packaging design
consultancy with offices in New York and Miami. Vaserstein
is the lead creative on all projects. She has provided
unique and innovative design solutions to a broad
spectrum of global and local clients such as Unilever
in HBC (Sedal, Dove, Ponds and Vaseline) and Beverages
(Lipton). Other clients include Pepsi, Glaceåu,
Honest Tea, Campbells, Eurofusion and Interbrew, to name
a few. Corporate Identity clients range from MultiCredit
bank to Mio.tv. While Vaserstein uses her right hand
for creativity, her other hand is her managing partner
and co-founder Michelle Dawes.
Quote (on the influence of Miami Beach): "I was born
in Miami Beach, Florida. Growing up in a place like that
definitely influences your style and sensibility. Miami
Beach is kitsch, it's bright, it's vibrant, and full
of energy. I've tried detoxing, but it still hasn't worked."
Rick Slusher is Design Director at Addison in New York
City with a decade of experience in the design
industry. Born and raised in Cincinnati OH, at age 5 he
picked up a crayon and started drawing and hasn't stopped
since. Slusher is a graduate of the University of
Cincinnati's College of Design, Architecture, Art, and
Planning (BS in Design). While in college, he interned with
Michael Bierut at Pentagram in New York, and with Clement
Mok at Studio Archetype in San Francisco. A hybrid
print-and-web designer at Addison, Slusher has brought
a multidisciplinary approach to communication needs for
clients such as MasterCard, Merck, General Mills, AES,
Ryder, Vulcan Materials, ARAMARK, Honeywell, McGraw-Hill,
and many more.
Quote (on weathering the recession): "I cancelled my
newspaper and magazine subscriptions, but it backfired
because now I'm constantly buying them off the
newsstand. Just can't help it."
Jamie Koval joined VSA Partners in 1990, when it was
an eight-person design office. Today, it is an internationally
recognized, multi-disciplinarian design agency with
more than 120 employees. Koval is extremely interested
in the larger role design plays and in developing new
ways design can function as an organizing principle
and change-catalyst for companies. VSA has worked
with some of the most respected brands in the world
including BP, Gap, GE, Harley-Davidson, IBM,
Johnson & Johnson, Mohawk Fine Papers and
Nike/Converse. Among the highlights: creating
the name, positioning and identity for Cingular
Wireless, designing for the Dalai Lama, and
co-leading the graphics program for the Chicago's
bid for the 2016 Summer Olympic Games.
Quote (on living in Chicago): "I'm prewired
with a modern aesthetic. I appreciate things
that are well-crafted as well as hard work and humility."
Earl Gee is Partner and Creative Director, with
Fani Chung, of Gee + Chung Design, an award-winning
multidisciplinary design firm based in San
Francisco. The firm has developed an international
reputation for creating successful branding programs,
print collateral, product packaging, environmental
design and websites for clients including Apple,
Adobe Systems, IBM, Oracle, Lucasfilm Ltd., Chronicle
Books, the Federal Reserve Bank and Stanford
University. With more than 25 years of design
experience, Gee was one of only 50 U.S. graphic
designers named to the international edition of
Who's Who in Graphic Design. He has served on a
UN-sponsored Delegation on Package Design touring
the People's Republic of China, and has lectured
at leading universities and design organizations
across the country.
Quote (on his design heroes): "Charles and Ray
Eames, Philippe Starck, I.M. Pei."
As one of the founders of C&G Partners, Keith Helmetag
offers creative and management direction to a talented
team involved in sign, environmental graphics and exhibit
commissions. He recently completed and continues to work on
the sign and visitor experience planning for three of New
York City's largest projects: Yankee Stadium, Bank of
America's headquarters and Henry Miller's Theatre at
One Bryant Park (Manhattan's first LEED-platinum
skyscraper) as well as the World Trade Center Memorial
museum and site. He is also now designing signs for
Roosevelt Island's new tram system and exhibits for
the Federal Reserve Bank, Scenic Hudson's West Point
Foundry Preserve and Annapolis Maritime Museum. Helmetag's
innovative approach for the U.S. Patent & Trademark
Museum's display system was awarded its own patent. With
C&G Partners, he was a 2007 finalist for the
Smithsonian's National Design Award.
Quote (on talent he wishes he had): "Playing an
instrument. I live for music, but have no mind for it."
Ian Adelman is the Design Director of the New York
Media websites nymag.com and menupages.com. Under his
direction, nymag.com has been widely recognized for its
thoughtful and energetic visual expression of the New
York Magazine brand online. Previously, he spent several
years as an independent design and user experience consultant
and illustrator, working across digital and print
media. Earlier, he worked for Microsoft, first designing
interactive television prototypes and then an online
magazine; Ian was the founding Art Director of Slate.com founded in 1996.
Quote (his favorite music of 2009): "Touchdown by
Brakes; Guns Don't Kill People, Lazers Do by Major Lazer;
Man on the Moon by Kid Cudi."
Zia Khan, began his design career more than 25 years ago,
cutting his creative teeth in New York in the 1980s. In 1991,
he moved to Atlanta and eventually founded Lucid Partners, a
nationally recognized and award-winning creative agency. He
has worked with Fortune 500 companies, including AT&T,
Coca-Cola, The Home Depot and Southern Company. Khan graduated
from the Portfolio Center following undergraduate studies in
Physics, Math and Geology from Bangalore University in India.
In the past few years, in pursuit of his interests at the
intersection of design and business, Khan has become an ardent
advocate of design thinking as a strategy for businesses to
gain competitive advantage. Putting this into practice has
resulted in a startup venture — The Kenari Company
— an innovative system to bring fresh, organic, local
food to communities everywhere.
Quote (on strengths and weaknesses): "I am at my best
when I challenge the status quo. Sometimes there is not
enough strength and conviction in the follow through of the
challenge and that leads to flat ideas."
A graduate of Vancouver's renowned Emily Carr University's
Communication Design program, Jonathan Herman began his career
at Pentagram, New York. Following his time in New York, Herman
returned to Canada to join WAX, a Calgary-based design and
advertising firm. Herman believes that good design should be
illuminating, intelligent, honest and fun. He also believes
that a shared, inclusive creative process yields the most
effective work. His work has been consistently recognized
nationally and internationally by many design competitions
and publications worldwide.
Quote (on talent he wishes he had): "Home renovation or
mind control. Or both."
Doug Bartow is an award-winning art director and designer with
over 15 years experience working with a variety of national and
international clients. As Director of Design at MASS MoCA
(Massachusetts Museum of Contemporary Art) for 8-plus years,
Bartow helped put the country's largest arts center on the
cultural map by designing the museum's identity system, exhibition
and wayfinding signage, print collateral, catalogs and web
presence (with only the help of an occasional summer intern.) He
then founded id29 in Troy NY. Since opening its doors, id29
clients have included Pitney Bowes, Litespeed Bicycles, The Steve
Case Foundation, The Travel Channel and Revolution Money; it was
also the agency behind Scholastic's national campaign for
Harry Potter and the Deathly Hallows in 2007.
Quote (on strengths and weaknesses): "I'm colorblind, which
sometimes makes new clients nervous and usually surprises
designers. I still get sent back upstairs by my wife on occasion
because of the clothes I've picked out."
Deb Adams is a pace setter. In 1995 she founded JustCause
Marketing, which evolved out of her personal vision to create
a company where work was fun, flexible, and philanthropic. The
result was a new model for a marketing agency that harnessed
the then fledgling internet and had a "green" mission long
before the concept of environmental consciousness and socially
responsible business practices became en vogue. Today, she is
CEO and Creative Director of domo domo international marketing
group, inc., a Cincinnati and Connecticut based branding and
design agency. The new firm builds upon the core values of
JustCause, and renews the company's focus on generating big
ideas that add new value and life to brands via an interweaving
of high-level strategic and creative talent at every step of
Quote (on taking risks): "I never want to go back and
say 'should've, would've, could've in my life'."
Brian Miller is the design director at the Brian Miller
Design Group — a small firm that specializes in
branding for the web and print communications. The firm
has created dozens of successful projects for clients like
NBC Universal, Rockstar Games, SportsMD Media,
GigMasters, TrackMan Baseball and Nat Nast, but Miller
says he always believes the next project will be the most
successful. He says the success of his company is built
squarely on the successes (and failures) of his
experiences at places like Gartner Inc. the global
technology consulting firm where he was the inhouse
creative director, and as an art director at Wunderman
Interactive and Publicis Modem, working on clients such
as GE, Delta Airlines, Wyeth Pharmaceuticals, BMW,
A&E Television, and Unilever.
Quote (on his design process): "I daydream. Then I
work on the computer. I find that I get the best results
when I'm under pressure. Without a measure of stress I
can fiddle around for days and get nothing of value."
Devin Pedzwater has been instrumental in honing the look
of four of the most iconic magazines in contemporary
history: SPIN, Rolling Stone, Sports Illustrated and
Condé Nast Traveler. Recently named the Creative
Director of SPIN Media Inc., he oversees the design,
photography, illustration and typography of the magazine
and all of the company's digital properties. He has
improved SPIN's digital presence by launching its digital
edition, redesigning the spin.com website, and developing
its newly launched iPhone application.
Quote (on his design process): My process almost always
begins with a sketch. It's the only way I can visualize a
project from beginning to end. I'll draw on anything...
backs of envelopes, newspaper, whatever.
Michael Waldron began his career as the art director at
NewsChannel6 in Richmond VA. In 1999, he joined The Diecks
Group, New York, as their creative director. His professional
honors include awards from the National Academy of Television
Arts and Sciences (Emmys), the Type Directors Club, PROMAX/BDA,
the New York Festivals, Graphic Design USA and ID magazine. He
co-founded nailgun* with Erik van der Wilden in 2003. While
serving as the nailgun* Creative Director, he also makes time
to teach graduate students at Parson's School of Design and
fosters young design talent through the AIGA Mentoring Program.
Quote (on weathering the downturn): "As a co-business owner
I have tried to be more choosy about the jobs we take so that
we can keep our core staff in place."
Garson Yu is President and Creative Director of yU+co., a
digital media design and production company with offices in
Hollywood, Hong Kong, and Shanghai. In 1998, Yu founded the business
in Hollywood and more than a decade later, the LA office has
expanded to a staff of 28 and growing. A chance to work on a
project for the Beijing Olympics led to a Hong Kong office in
2006 and shortly after, the creation of yuco[lab] which focuses
on new media, interactive and experiential design. yU+co.'s
story-driven approach to design has resulted in work that is
described as both whimsical and clever, engaging and
exquisite. Acknowledged as one of the leading film title
designers, Yu has worked on more than 200 feature film titles
over the years and collaborated with A-list directors such
as Ang Lee, Sydney Pollack, Oliver Stone, Zack Snyder, Ridley
Scott and Spike Lee.
Quote (on where he grew up): "I was born in Hong Kong,
and I now live and work in Los Angeles. I studied graphic
design in the US and I have always been influenced by
Western culture, even when I was in Hong Kong.
However, I always have Asian aesthetics in my soul."
Joe Marianek is an Ohio-born designer based in New York City
and Providence RI. A graduate of the Rhode Island School of Design,
he has worked with Pentagram, Landor Associates and other firms
on a variety of interdisciplinary projects ranging from institutional
identity to book design. His work has been awarded by the AIGA, Art
Directors Club, Type Director's Club, the Society of Publication
Designers, and industry publications. In addition, he is a faculty
member at the School of Visual Arts where he teaches typography
and senior thesis, and contributes to blogs for Creativity
Magazine, and UnderConsideration.
Quote (on preparing for work): "I know some designers who
pretend to work with an adrenaline fueled/Jackson Pollock-like
creative rage, but, I'm more boring. I like getting up early
in the morning and going to bed at a reasonable time
and trying to be on time."
EPSON: YOUR CREATIVE VISIONS REALIZED
Epson, long a designer-friendly company with a creative-centric culture, is sponsoring this preview. With the introduction of the Epson Stylus Pro 3880, the company has once again raised the bar for 17 inch printers. As the company says: "Your creative visions can be realized with the Epson Stylus Pro 3880."
Click Here For More Information
NOW ON GDUSA
2008 People To Watch
2009 People To Watch