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2004 CONSUMER
PALETTE - OPTIMISM, CONFIDENCE, COLOR THERAPY
According to the
CMG, color is becoming clear, therapeutic and nurturing, driven
by a need for more white, lights and translucents. Though
the palette is divided by industry, there are similarities
and overlap between industries. Active consumers will purchase
items with unexpected sophistication, including optimistic
and genderless colors. By 2004, consumers are expected to
break away from a period of fear and satisfy a pent-up demand
for durable home products with brighter, sophisticated colors.
Home fashion will focus on innocence, freshness and elegance.
Communications/graphics colors will emphasize confidence.
Transportation colors will be visually soft, and will unify
interior and exterior colors. Fashion will use mid-tone hues
to reflect a desire for comfort, security, solidity and spirituality.
"The
2004 Consumer Directions Palette includes rich reds, innocent
pinks, therapeutic blues, soft greens and a jolting neon yellow,"
says Color Directions Committee chairman Barbara Lazarow,
CMG, Blonder Wallcoverings. "Special-effects-enhanced
hues such as Cu, Glassy, Hyper Green, Acier, Aloeminium and
Tusk offer consumers luminous and metallic options,"
commented committee co-chairman Carol Byrne, Transportex Design
& Marketing Company. "These directional colors, when
teamed with current hues, offer consumers a full palette of
color and texture."
PALETTES
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Action
/ Recreation
Crystal
Sky - The energy of a brilliant blue sky, clean
and clear as a summer day.
Grenache - Full-bodied and sophisticated, a fine
wine at midnight.
Taos - Vegas and saddles influence this sun-drenched,
earthy, baked adobe. Translates as high-tech metallic
or eroded finish.
Moondance - A rhythmic choreography of warm-tinted
white, as beige moves whiter, warmer and more comfortable.
Red Rush - An exciting flush, an adrenaline rush,
powerful and genderless.
Power Punch - Fun and fantasy for all ages.
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Durable
Home
Hockney
Blue - Escape to the tropics with this soothing
and tranquil blue-green.
Soho Green - A fusion of bronze and gold creates
this 21st century neutral; elemental and enduring. Coppertunity
- An opportunity for copper fresh from the mine to move
into the home. It is optimistic and happy, flattering
to skin tones.
Knew Blue - Who knew this blue would be new?
Familiar and calm, the tranquil effect of aquatic blue
on environmental greens.
Good Earth - Freshly tilled, an enriched new
brown with Victorian roots, Mission influences and Lodge
appeal.
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Home
Fashion
Coral
Bells - A relaxing stroll through the garden. Can
you smell the coral bells?
Cu - Itís elementary. A precious metal with healing
powers, shiny new or corroded over time.
Naughty but Nice - Donít blush if you know Victoriaís
little secret. A traditional twist on innocence and
peace.
Glassy - Glass tints this transparent green;
reflective, fresh and innocent.
Hope Blue - Heaven-sent, our hope for the future.
Hyper Green - Technology puts this virtually
real green into overdrive.
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Communications
/ Graphics
Swim
- Jump into blue, a splashy reflection of cyber youth,
clean and pure, yet with natural complexity.
See - Fresh with an inner glow. Ethereal becomes
believable.
Tickle - A happy red; tickle makes the whole
world giggle.
Jolt - Brace yourself for this neon citrus.
Grow - Sprouting with a fresh, green confidence.
Touch - Feel the love, baby, with the warmth
of skin and body contact.
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Transportation
And Related
Tusk
- Ivory influences aluminum, reflecting the global warming
of silver.
Acier - Sounds like French, but this steely gray
is really from Pittsburgh, and has universal appeal.
It is an expansion of the cool metals.
Aloeminium - The healing power of aloe combines
with aluminum.
Mystic Quartz - A purple whisper adds mystery to
silver; mature, technical and genderless.
Broadway Bronze - This dark and murky complex neutral
is pulled from the streets of the concrete jungle.
Peace - A unifying global blue represents peace
on earth.
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Fashion
Vanilla
- Create your own sundae with this go-with-everything
color.
Hortensia - This casual blue dresses up and goes
to work.
Phthalo Green - Good luck! This scarab green will
protect you.
Bijou Red - Ooh la la! At the Moulin Rouge, rubies
are a girlís best friend.
Giraffe - Stick your neck out and go for this Serengeti
brown, inspired by copper, arts and crafts, African
block prints.
Nougat - Sticky sweet and so delicious. Itís blush
with undertones of copper
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