HARMONY AND NESTING

Asked for an overview of the factors shaping color palettes and choices today, Leatrice Eiseman, executive director of the Pantone Color Institute, explains:

"Reflecting the continuing quest for harmony as a result of protracted anxieties over global problems and a listless economy, color for 2004 is all about the need to nest. The nest may be filled with quiet, unassuming shades or bolder accents against neutral tones. There are many moods to choose from, but the colors have to combine well, so they are pleasing and not disturbing - even the more vibrant colors harmonize. An already competitive world becomes even more competitive when there is a downturn in the economy, so color must be used in a very thoughtful, educated way to gain the attention of the consumer. When we are economically stressed, we go back to neutral colors, particularly for high-ticket items. Graphic designers should be adapting to this trend by bouncing more vibrant colors off of neutral shades."

Shades like the sophisticated polignac, warm garnet, deep cognac and earthy cinnabar are modern breaths of unconventionality, yet when paired with the sharp chords of vibrant mineral yellow, well-patined dull gold and enigmatic midnight, imbue a modern edge to this season's palette.

"These complex colors have an innate elegance," observes Eiseman. "Like a fine orchestra, they can perform solo or in duets to create combinations that are a vibrant melting pot of ease and drama - depicting the harmony we, as Americans, strive for."